EVERPINK, a brandof cosmeticsand a Thai clean beauty brand, has launched its first perfume collection, "Essence of Emotion," featuring long-lasting scents produced with Green Motion technology designed to reduce carbon dioxide emissions.
Essence of Emotion is not just an ordinary perfume collection; it captures moments of relationships, sensitivity, and self-discovery, transforming them into a language of fragrance that reflects the wearer’s identity.
“Personally, Mu believes strongly in the language of scent, seeing it as a nonverbal form of communication. Fragrance creates a first impression that is important and unique to each individual. There are millions of scents worldwide, but what makes us choose a particular one is significant. If it can help EVERPINK women express their identity, what would that scent be like? So, I created three fragrances representing three personalities of EVERPINK women — mostly gentle and positive, fresh but not overpowering the wearer’s character,” said Mu-lee Anchisa Watcharaphon, EVERPINK’s founder, explaining the inspiration behind launching the perfume collection.
EVERPINK’s first vegan perfume collection was developed in collaboration with Vibeslab, a scent design company behind fragrances for many well-known brands. They created unique, charming perfumes that are also environmentally friendly, using Green Motion technology to reduce carbon dioxide emissions per bottle, following the 12 principles of green chemistry to ensure sustainable and eco-friendly extraction processes.
The collection includes three scents: Skinship, Soul Spark, and Sweet Nothings. All are 100% vegan certified by the brand, with a vegan perfume concentration of 20%, offering a lasting scent for up to six hours.
A contemporary fragrance that blurs the line between perfume and natural skin scent, telling the story of special moments through the power of physical touch between lovers, believed to recharge feelings of warmth, comfort, and safety.
Ideal for those seeking a fragrance that enhances rather than masks their identity, Skinship is not just a sprayed scent but becomes a unique signature of the wearer, perfect for days when simple confidence is needed and for allowing your natural skin aroma to shine.
A scent of bright positive energy that awakens your senses and spirit. Inspired by freedom, self-discovery, and self-love, this blend of citrus fruits, white flowers, and musk creates a unisex fragrance perfect for daytime use or when you want to refresh and energize.
Named after whispered words of love, this alluring scent is inspired by soft, sweet phrases that are too quiet to hear but too sweet to forget. The spicy kick of black pepper pairs with sweetness and green grass notes, making Sweet Nothings a fragrance that doesn’t demand attention but invites others closer to experience its mysterious sweetness. It’s perfect for creating a mysterious, elegant, yet charmingly sweet character.
EVERPINK also unveiled the brand’s first pair of endorsers, Thomas and Kong, the leading actors from the series “Kee Muen Fa,” to connect with the brand’s teenage target audience by selecting fragrances matching their characters, reflecting their bright and positive images.
Thomas Teerathat Juengmaneerat represents the confident and positive Soul Spark scent. He shared his impression: “It’s a fresh citrus and floral scent that remains clean and cool, perfectly reflecting my character.”
Kong Kongpop Jirojmontri represents the sweet and charming Sweet Nothings fragrance. “I feel it’s a multi-dimensional sweetness with charm, not just sugary but with a spicy, playful edge from the black pepper and the sweet-tartness from blackcurrant,” he said.
Their impressive performances in the series and the memorable line “Give me some love” spoken by Kong to Thomas were key reasons the brand chose them as muses for the warm relationship-themed Skinship fragrance.
The "Essence of Emotion" collection is now available online and in stores through EVERPINK’s partners and official channels.