LISA Arrives: Launch of ALTER EGO WORLDWIDE POP-UP for Thai LILIES at One Bangkok

Thai LILIES are thrilled as LISA launches the ALTER EGO WORLDWIDE POP-UP to celebrate the release of her highly awaited first solo album, ‘Alter Ego’. This special POP-UP event in Thailand runs from 6 to 16 March 2025 at One Bangkok.

The ALTER EGO WORLDWIDE POP-UP offers all of LISA’s fans free admission from 6 to 16 March, open daily from 10:00 to 22:00. Bangkok is one of the selected destinations worldwide to host this global POP-UP launch, alongside New York City, Los Angeles, Tokyo, and Seoul.

In Bangkok, the event is held at One Bangkok in The Storeys Square, Ground Floor, The Storeys zone. This event brings Alter Ego to life through a multi-dimensional experience that includes:

• Immersive Visuals: Upon entering the POP-UP, fans are greeted by vibrant screens showcasing LISA’s persona, setting the mood for a transformative journey that reflects her bold artistic evolution.
• Exclusive Merchandise: Limited-edition items unique to Bangkok will be available for fans to take a piece of Alter Ego home, sold exclusively at this location.
• Free Giveaways: Attendees have the chance to collect free giveaways available only at the Bangkok POP-UP.
• Striking Ambience: A giant star installation serves as the centerpiece of the event, celebrating LISA’s unique style and embodying the concept that "the star is the entire identity."
• Meet & Greet: Fifty lucky fans attending the POP-UP will be randomly selected for a meet and greet with LISA.

Beyond exclusive sales of LISA’s ALTER EGO album merchandise, the POP-UP atmosphere celebrates her distinctive artistry, as well as the strong friendship and bond between LISA and her fans. Whether longtime LILIES or newcomers to her music, all find themselves falling deeper in love with LISA.

LISA has achieved tremendous success as a solo artist. Her debut single ‘Lalisa’ set a Guinness World Record for the most viewed solo artist music video within 24 hours of release in 2021. In 2024, she made history by winning the MTV Video Music Award for Best K-Pop for her single ‘Rockstar’, becoming the first solo K-POP artist to win this award twice.

Additionally, her collaboration with Rosalia on ‘New Woman’ won Best Collaboration at the 2024 MTV Europe Music Awards. Her latest single ‘Born Again’, featuring Doja Cat and RAYE, released in early March, immediately entered the Billboard Hot 100 chart upon debut.

On Sunday, 2 March 2025 GMT+7, LISA made her first appearance at the OSCARS launch event, where her special performance was part of the celebration of films at the 96th Academy Awards, alongside Doja Cat and Raye. She has also recently debuted her role in The White Lotus Season 3, currently airing.