Grab revealed its 2025 "Year's Greatest" statistics, showcasing hot user behaviors in both dining and travel. The spiritual trend propelled ride requests to the Phra Phikanet Shrine in Huai Khwang to soar nearly 700%. In food delivery, som tum retained its top spot as the best-selling dish, while Thai tea made history by overtaking iced Americano.
In 2025, ride-hailing app services continued strong growth, highlighted by these key points.
The hottest destination this year was the Phra Phikanet Shrine at Huai Khwang intersection, with ride requests surging 678%, driven by Thai spiritual devotees and foreign tourists seeking blessings for success.
Nakhon Nayok became the fastest-growing secondary province, with ride usage increasing over nine times, benefiting from easy access, proximity to Bangkok, and popular natural attractions. The top five secondary provinces by ride requests were Udon Thani, Ubon Ratchathani, Chiang Rai, Phitsanulok, and Nakhon Sawan.
Concerts remained a key economic driver, especially the BLACKPINK WORLD TOUR IN BANGKOK, which boosted rides to Rajamangala National Stadium nearly fivefold.
Chinese users led ride requests with a 50% increase during Golden Week, followed by the United States, Singapore, the United Kingdom, and Malaysia. Notably, users from Georgia saw over tenfold growth.
GrabCar SAVER, the budget-friendly option for both cars and motorcycles (GrabCar SAVER and GrabBike SAVER), surged in popularity with 289% growth, reflecting consumers’ belt-tightening mindset.
The top three favored destinations for ride users were airports, bus terminals, and shopping malls. This year, CentralWorld led as the top mall, followed by MBK Center, Icon Siam, and Siam Paragon. Popular tourist spots included the Grand Palace, Khao San Road, and Yaowarat (Chinatown).
This year’s food ordering habits shifted, with new viral drinks and menu items reshaping the landscape.
Som tum remained the best-selling dish with over 16 million orders, especially som tum with fermented fish sauce and crab. It was followed by chicken rice (1.5 million orders) and minced pork salad (1 million orders).
Thai tea and bubble tea created a new phenomenon with over 11 million orders, surpassing the former champion iced Americano, which had 8 million orders. This rise was partly fueled by the viral "Thai up the World by Lisa" trend.
The year 2025 marks an era of economic momentum driven by Soft Power—through spirituality (Mutelu), Thai food and tea, and music (concerts). Delivery and transportation platforms played a significant role in connecting people with these trends.