Grab unveiled its “Best of 2025” statistics, revealing hot user behaviors in dining and travel. The spiritual trend caused ride requests to Phra Phikanet Shrine in Huai Khwang to surge nearly 700%. In food delivery, som tum still holds the top spot, while Thai tea made history by overtaking iced Americano.
In 2025, ride-hailing services via app continued steady growth, highlighted by several key trends:
The hottest destination of the year was Phra Phikanet Shrine at Huai Khwang intersection, with ride requests soaring 678%, attracting both Thai spiritual seekers and foreign tourists seeking blessings for success.
Nakhon Nayok became the fastest-growing secondary province, with service use growing more than ninefold, benefiting from easy access near Bangkok and popular natural attractions. The top five secondary provinces with the highest ride requests were Udon Thani, Ubon Ratchathani, Chiang Rai, Phitsanulok, and Nakhon Sawan.
Concerts remained a key economic driver, especially the BLACKPINK WORLD TOUR IN BANGKOK, which boosted ride requests.Ride requests to Rajamangala Stadiumgrew nearly fivefold.
Chinese users remained the largest group, growing 50% during Golden Week, followed by the United States, Singapore, the United Kingdom, and Malaysia. Notably, Georgia's user base grew more than tenfold.
GrabCar SAVER services—both car and motorbike options—saw explosive growth of 289%, reflecting consumers’ focus on saving money amid tighter budgets.
The three most popular destinations for users were airports, bus terminals, and shopping malls. CentralWorld led as the top mall destination, followed by MBK Center, ICONSIAM, and Siam Paragon. The most popular tourist spots were the Grand Palace, Khao San Road, and Yaowarat (Chinatown).
This year’s food ordering behavior saw shifts with new viral drinks and menu items emerging.
Som tum remained the best-selling dish with over 16 million orders, especially som tum with fermented fish sauce and crab. It was followed by chicken rice (1.5 million orders) and spicy minced pork salad (1 million orders).
Thai tea, including bubble tea, created a new phenomenon with over 11 million orders, surpassing the previous champion, iced Americano (8 million orders), partly fueled by the viral “Thai up the World by Lisa” trend.
The year 2025 marked an economic boost driven by soft power through spirituality (Mutelu), Thai food and tea, and music (concerts). Delivery and transportation platforms played a significant role in connecting people to these trends.