Airbnb reveals this winter travel trend: travelers are focusing on natural destinations and easily accessible cities. The most popular cities are Prachuap Khiri Khan province, Australia, Chile, Germany, Costa Rica, Brazil, and Colombia, emerging as the season's hottest and most talked-about travel destinations worldwide.
This trend reflects travelers' desire for experiences combining natural beauty with simplicity and tranquility.
Prachuap Khiri Khan stands out with its peaceful, beautiful beaches, friendly people, abundant natural areas, and outdoor activities suited to every lifestyle, from hiking in national parks and snorkeling among coral reefs to relaxing by the sea in a comfortable, uncrowded atmosphere.
Globally, the "Gateway Travel" trend—staying in cities that provide easy access to nature—is gaining popularity. This winter's trending destinations include:
Among these, Thailand’s Prachuap Khiri Khan has recently joined this list.
Italy has become the most sought-after country this winter, especially in regions hosting the 2026 Winter Olympics Milano Cortina, such as Trentino-South Tyrol, Lombardy, and Veneto. Lombardy's year-on-year search rate has surged by hundreds of percent, with travelers from Germany, Canada, Italy, Switzerland, and the United States showing the greatest interest in visiting Italy during the Olympic period.