Tinder’s Year in Swipe report shows that on 4 January, known as ‘Dating Sunday,’ match rates soar to 380 matches per second, with the trend of connecting through nature gaining momentum.
Tinder’s Year in Swipe 2025 report surveyed young users globally, including in Thailand, finding that 4 January 2026 will be ‘Dating Sunday,’ the busiest day of the year for activity. Historical data shows match rates reaching 380 per second and message exchanges increasing by about 10 percent compared to normal times, reflecting a renewed search for relationships at the start of the year.
Tinder’s data reveals that Thai Gen Z’s dating definition in 2026 is driven by the concept of “hope,” with most users seeking relationships that are meaningful and emotionally clear.
Meanwhile, love expressed through thoughtful actions has become a top trend, often communicated via straightforward, pressure-free conversations. This lively activity is expected to continue through Valentine’s Day, with over 40 million additional likes recorded worldwide.
An interesting behavior among Thai singles this year is that nature has risen to become the number one interest for the first time, surpassing other recreational activities. This reflects a dating lifestyle focused on outdoor experiences such as hiking or relaxing in parks. Food remains central to initiating conversations, with popular first-date menu items including coffee, green tea, shabu, and barbecue.
The report also highlights growing emphasis on self-love and self-care displayed on profiles alongside interests in music and movies. A clear sense of identity and shared lifestyle has become a key factor driving more effective connections during the upcoming dating season.