Amid an escalating cyberwar, online scams have evolved into a complex and stealthy national threat.
Meta has announced a comprehensive safety strategy, combining advanced backend technology for cleanup with partnerships to build frontline defenses through the eerie big event "The Mystery Mansion of Scams: Haunted Mansion Exposes the Scam World."
Before opening the mansion’s doors, Meta revealed proactive 24/7 measures. In 2024, AI technology and review teams achieved remarkable results, removing over 157 million scam ads, with more than 90% detected and deleted by systems before users could report them.
To combat hacked accounts, Meta developed new protective tools, cutting hacked accounts in Thailand by nearly 50% by mid-2025, preventing scammers from exploiting compromised accounts.
Also included was the Joint Disruption Week operation in collaboration with the Royal Thai Police, dismantling a transnational gang, shutting down over 59,000 fake and high-risk pages, and identifying key suspects.
The legend of the “Haunted Mansion” (The Mystery Mansion) begins.
Technology alone can block only part of the threat, but "digital literacy" is the best defense. Meta expanded on the regional campaign “Is This Legit?” with a full-scale on-ground event, transforming the classic historic Maen Sri Waterworks building into a learning space through an immersive experience.
The event involved six government partners: Bangkok Metropolitan Administration (BMA), Ministry of Digital Economy and Society (DES), Metropolitan Police Bureau, Electronic Transactions Development Agency (ETDA), Securities and Exchange Commission (SEC), and National Broadcasting and Telecommunications Commission (NBTC), jointly creating a “vaccine for the mind” for Thai people.
Attendees acted as detectives, simulating solving mysteries in the mansion, guided by characters “Black Cat” and “Ghost Girl,” exposing common scams targeting Thais such as Romance Scams, Investment Scams, and Identity Theft.
Yiyos Leechaiyanan, Public Policy Head at Facebook Thailand, emphasized the event’s core message: “Today’s scams come in all forms, from dating apps to cryptocurrency. No matter how hard our systems work, the most important thing is empowering users intellectually. This campaign confirms our and the government’s commitment to creating a sustainable, safe online environment.”
Bangkok Governor Chadchart Sittipunt added, “Scams are a close threat to city residents. Meta’s accessible and creative event helps turn difficult learning into a fun, tangible experience, exactly what we want to see.”
Beyond the mansion’s thrill, the event featured partner exhibitions including a real call center scam tool simulation by AIS, a scam detection game, and a “Scam Survival Passport” stamp collection mission redeemable for exclusive souvenirs, plus food trucks throughout the event.
Test your detective instincts to see if you can outsmart scammers at The Mystery Mansion from now until 25 Jan 2026 (Fri-Sun), 3:00 PM – 9:00 PM at the old Maen Sri Waterworks building. Admission is free.
For more details and to try the brain-training games, visit https://th.isthislegit.eyeyah.com or follow Meta Thailand and Bangkok Metropolitan Administration on Facebook.