Bumrungrad and VitalLife announced the creation of a Longevity Ecosystem that blends medical science with daily lifestyle for seamless good health.
Have you ever wondered why we have to wait until we get sick before seeing a doctor? The global health trend in 2026 is shifting dramatically. People now seek not only effective treatment but also an “ecosystem” that supports good health and long life (Longevity) every day. Recently, VitalLife Health Promotion Center, part of Bumrungrad Hospital, marked a milestone by launching the “Integrated Longevity Ecosystem,” which seamlessly connects international-standard medical services with lifestyle practices.
According to Global Wellness Economy data, the global health economy was valued at an enormous 6.8 trillion U.S. dollars last year and is expected to soar to 10 trillion dollars by 2029. Particularly in the Asia-Pacific region, the longevity science market is the fastest growing worldwide, expanding over 11% annually.
Dr. Athirat Jarukitpipat, Chief Executive Officer of Bumrungrad Hospital and Executive Advisor at VitalLife Health Promotion Center, offered an insightful view that for four decades, Bumrungrad has been a trusted care provider during illness. However, treatment alone is no longer sufficient because more than 60% of consumers prioritize good health as they age. Prevention has thus become the key factor shaping the future of healthcare.
Achieving true longevity cannot happen solely within hospitals. Khun Napas Paurohitt, Chief Marketing Officer of Bumrungrad Hospital, stated that this ecosystem is designed to integrate cooperation among five main business sectors so that VitalLife can engage with customers at the most critical moments—their daily life decisions—such as:
“Nearly one-third of global sales today come from collaboration within business ecosystems, and 73% of leading organizations align their partnership strategies with core goals to elevate customer experiences in ways no one can achieve alone,” said Khun Napas.
No matter how advanced medical technology becomes, the greatest enemy remains human "old habits."
Assoc. Prof. Dr. Polkrit Teekirikul, Chief Executive Officer of VitalLife Health Promotion Center and Esperance, and Chief Science Officer of Bumrungrad Hospital and VitalLife Center, revealed the surprising fact that 97% of global health budgets are spent on treatment, with only 3% allocated to prevention.
A major problem VitalLife identified is that "most people fail to turn medical advice into real-life habits." Knowing what is healthy does not mean taking action. This is why VitalLife must build an ecosystem with partners.
“We cannot be present at every decision point in everyone’s life. Collaboration is essential to bring our medical knowledge into activities where partners serve customers, whether traveling, exercising, or financial planning,” said Assoc. Prof. Dr. Polkrit.
The launch of the Longevity Ecosystem marks the beginning of VitalLife's move beyond a health service center to become a part of daily life through strategic partnerships. Ultimately, longevity is not just about living longer but about living with quality and happiness at every stage of life.