Streetwear enthusiasts, get ready: Human Made and Curry Up are launching for the first time in Thailand on the 2nd floor of Central Embassy. Discover world-class fashion and Nigo’s secret curry recipes in one place, alongside the brand’s history of captivating Gen Z worldwide.
The wait is over for Thai streetwear fans and food lovers as iconic brands Human Made and Curry Up, created by Japanese fashion mogul Nigo, prepare to officially open in Thailand on the 2nd floor of Central Embassy. This unique space blends fashion and lifestyle dining under one roof.
marks the debut of Human Made, a global fashion brand, alongside Curry Up, a renowned curry restaurant, simultaneously opening in Thailand. The special feature is their shared space (Dual-Concept), allowing customers to shop rare items and enjoy legendary dishes in one spot.
Human Made was established in 2010 by Nigo (Tomoaki Nagao), the founder of the famed brand A Bathing Ape (BAPE). What sets Human Made apart is its"freedom"—this brand defies mainstream fashion rules, reinterpreting 1950s-1960s Vintage Americana with a playful, accessible approach.
Symbols like the"red heart"and animal graphics such as ducks, polar bears, and dogs have become iconic, giving the brand a friendly, highly unisex appeal. This resonates with Gen Z's values of gender fluidity and brand authenticity. Collaborations with global names likeAdidasand Pharrell Williams further cement Human Made as a"must-have item"in youth wardrobes worldwide.
Not just fashion, Nigo also channels his culinary taste into Curry Up, a famous Japanese curry restaurant that started in Tokyo’s Sendagaya district (now relocated to Nakameguro with additional branches).
The restaurant’s name"Curry Up"was suggested by Pharrell Williams, Nigo’s close friend. Its standout features include simple yet stylish decor reflecting Nigo’s aesthetic and rich, homemade-style premium curry flavors. Popular dishes include"Butter Chicken"and"Beef Curry"served in thoughtfully designed containers. This restaurant offers more than food; it delivers an"experience"that every Human Made fan must try at least once.
The exact opening date is still to be announced. Fans of Human Made and Curry Up should stay tuned—there might even be a special collaboration to look forward to.