Top 5 Most Popular Job Search Keywords: Marketing and Work from Home Lead as Modern Workers Prioritize Freedom

Jobsdb by SEEK reveals the top 5 most popular job search keywords for the second half of 2025 to 2026, with 'Marketing' and 'Work from Home' topping the list, reflecting Thai labor trends that emphasize digital skills and flexibility.

Jobsdb by SEEK released a report on the top 5 most popular job search keywords in the second half of the year, finding 'Marketing' and 'Work from Home' ranked first and second respectively. This clearly shows that modern workers prioritize not only salary but also 'life balance and future skills' for long-term sustainability.

Revealing the top 5 hottest job search keywords driving the digital economy.

According to the latest data from Jobsdb by SEEK, the five most popular search terms are:

1. Marketing careers: Remain in the number one spot as organizations accelerate their shift to Digital Marketing and measurable social media communication.
2. Work from Home: Has become a key factor, not just a trend; workers seek flexibility and work-life balance.
3. Data Analyst: An essential position demanded across industries to leverage data for strategic planning and boosting competitiveness.
4. Human Resources (HR): Evolving into Strategic HR focusing on talent acquisition, retention, and cultivating a company culture that appeals to the new generation.
5. Engineering careers: A highly stable profession that is crucial in driving innovation to support long-term organizational growth.

New graduates show high engagement as internship searches surge at year-end.

The report also notes that searches for "New Graduate" and "Internship" have significantly increased toward the year's end, reflecting young workers' readiness and desire for career advancement and skill development through real-world experience.

Duangporn Promorn, Managing Director of Jobsdb by SEEK, stated that these keywords signal organizations must adjust recruitment strategies by prioritizing flexibility, data-informed decision-making, and growth opportunities to retain quality talent long-term.

The job search trends for 2026 indicate that digital skills and data analytics are essential, while flexible work models like Work from Home have become new standards influencing workers’ choice of employers. Organizations that adapt quickly will have a competitive edge in attracting top talent.