
Who is “Somchai Saetang”? This name has become widely searched and discussed online after YouTube ads appeared featuring a man claiming to be an investment expert. He invites viewers to join a crypto trading system that supposedly offers easy profits. Authorities warn strongly against clicking any YouTube ad links claiming to be “Somchai Saetang.”
Upon investigation, it was found that “ Somchai Saetang ” is not a real person in the crypto or investment field. Instead, this is a fake character created by fraudsters to deceive investors, using AI and Deepfake technology to manipulate videos and make them appear credible.
In fact, the person shown in the “Somchai Saetang” clip is “ Khun K-Atthakrit Chimpholapiboon ,” co-founder and CEO of Bitkub Online Co., Ltd. (Bitkub), a digital asset trading platform in Thailand. However, fraudsters have altered the clip by changing the name and adding new voiceovers—using a real person's image but completely changing the identity and content.
Recently, Bitkub’s official Facebook page issued an announcementposting a warningto the public not to click on any “ Somchai Saetang ” adsappearingon YouTube, as these are scams by fraud groups aiming to trick people into crypto investments.
The scam method involving the “Somchai Saetang” clip follows common patterns seen in online fraud today. The fraudsters typically do the following:
Victims may then be tricked into transferring funds or depositing money into fake systems, from which withdrawals are impossible. These scams may involve fake websites that steal account information, malware that accesses phone data, or apps that enable remote control of the device.
Investment ads promising easy and quick profits are often red flags for scams. It is advised to carefully verify information before trusting investment solicitations on social media. Key checks include:
In summary, the “ Somchai Saetang ” YouTube ad case is a new example of scams using AI and Deepfake to create fake identities. They use real people’s images to gain trust and then deceive the public into investing through fake platforms.
This serves as an important lesson in the digital age: just because you see someone’s face in a clip doesn’t guarantee they are genuine. Always avoid suspicious investment ads like this and thoroughly verify information before making any decisions.