Highlights of the 44th Thailand Tourism Festival Showcase Thailands Best in the Heart of Bangkok with Photo Spots Inspired by Lisa

This weekend, don't miss the opening of the “44th Thailand Tourism Festival,” bringing the best of Thailand to the heart of Bangkok, complete with photo spots inspired by Lisa.

The grand festival has officially begun. For anyone without plans this weekend, we invite you to enjoy the cool air conditioning in central Bangkok at the year's biggest tourism event, the “44th Thailand Tourism Festival” 2026 edition.

The Tourism Authority of Thailand (TAT) has pulled out all the stops, packing fun, delicious food, and arts and culture from all five regions into one event under the concept “Instant Happiness, Travel Thailand.” Attending this one event is like taking a value-packed trip across Thailand.

The event is packed with activities designed to offer new experiences through the “5 Must Do in Thailand” concept, including appreciating demonstrations of rare traditional wisdom and crafts, being amazed by cultural performances, and enjoying lively concerts by Thai artists over five full days. Another major highlight for content creators is the Amazing Thailand zone, featuring recreated tourist spots inspired by “Lisa” from the feel all the feelings campaign, where everyone can dress up and snap stunning photos to impress friends on social media.

Beyond the beautiful photo corners, food lovers will be wowed by a collection of delicious dishes from all five regions. The TAT has gathered famous restaurants from across Thailand to serve up mouthwatering treats right in the city center, with each zone offering a full menu of signature dishes:

• Zone 1: Instant Happiness in the Eastern Region: Experience unique flavors from Suan Kaew Khun, Sarika Farm, and Suan KP Garden.
• Zone 2: Instant Happiness in the Northeastern Region: Savor bold tastes from Suea Yai Grilled Chicken with Madan, Mae Singiam Jaew Hon, Farm Hug, and Khao Mao Mae Noi.
• Zone 3: Instant Happiness in the Southern Region: Enjoy intense flavors from Kulao Mae Paen Tak Bai, Dream Processed Fruits, Samrub Nora, Lan Khao Restaurant, and Charoen Betong Authentic Chicken Rice.
• Zone 4: Instant Happiness in the Central Region: Delight in tasty treats from Meow Pen Khong Leaw and Khao Nom.
• Zone 5: Instant Happiness in the Northern Region: Authentic flavors with famous dishes from Khao Soi Lamduan Fah Ham Chiang Mai, Phuwanat Curry Puff, Cocoa Valley, and Sunny and Friends.

How to get to the 44th Thailand Tourism Festival

The recommended way is to take the MRT to Queen Sirikit National Convention Center station, exit at gate 3, and walk directly through the connecting walkway into the event. Alternatively, those using the BTS can get off at Asoke station.

For those who prefer a leisurely bus ride, buses number 71, 136, 185, 3-54, and 3-55 stop right in front of the center.

If you plan to shop a lot and need to drive, the venue offers spacious underground parking for your convenience, so travel concerns are minimal.

For those ready to dive in, the event offers free admission daily from now until 29 March 2026, from 10:00 to 21:00, at G Floor, Halls 1-4 of the Queen Sirikit National Convention Center. With the final weekend approaching, make sure to prepare your outfit, save your appetite, and come check in quickly.

Information and images: Tourism Authority of Thailand