Anyone planning to visit Tokyo this May can look forward to proudly experiencing the best of Thai products! Recently, the Community Development Department (CDD), Ministry of Interior, is preparing to transform the traditional image of community products into a globally recognized, chic "international craft fair."
They are ready to send a top-tier OTOP entrepreneur delegation to penetrate the Japanese market at the grand Thai Festival 2026, held at Yoyogi Park in Tokyo on 9–10 May 2026.
“OTOP Thai Craft: Beat Your Heart” conveys the charm of Thai wisdom through contemporary design. This visit to Japan is serious business as the CDD plans to present products under the stylish concept “OTOP Thai Craft: Beat Your Heart,” which blends traditional local wisdom with fresh, lively modern design to capture the hearts of young Japanese consumers and tourists.
The event will feature 23 leading OTOP brands from all regions of Thailand, carefully selected for their outstanding design and international standards. The range covers woven fabrics, clothing, accessories, handicrafts, home decor, and trendy lifestyle products that are sure to captivate Japanese craft enthusiasts.
Highlights include packed fashion shows, exhibitions, and workshops. Beyond product booths, the event will showcase an exhibition loved by fashion fans called “Have Fun Wearing Thai Fabrics,” demonstrating how Thai textiles can be creatively styled into cool street looks and everyday wear. There will also be an exhibition telling the story of Thai OTOP.
Not to be missed are workshops allowing foreigners to personally experience the allure of Thai crafts. Additionally, a Business Matching zone will provide a platform for Thai brands to negotiate directly with Japanese investors and importers.
Behind this preparation, Siam Sirimongkol, Director-General of the Community Development Department, has closely coached entrepreneurs on logistics regulations, product safety standards meeting international criteria, and, importantly, "storytelling." He taught entrepreneurs how to highlight unique features and the heritage stories behind their products to add value, enabling every item to "tell a story" that resonates with foreign customers.
This marks a significant and commendable step in promoting "community products" as a form of "soft power" in the global craft arena. If you happen to be in Tokyo on 9-10 May, don’t forget to visit, shop, and support Thai entrepreneurs at Yoyogi Park. This event promises a delightful experience that will warm your heart.