Grab Reveals City Nightlife Insights: Friday-Saturday Ride Requests Surge 20%, Som Tum Pu Pla Ra Tops Popular Menu

Grab(Grab) reveals nighttime urban insights, finding a 20% surge in ride requests on Friday and Saturday nights, with "Som Tum Pu Pla Ra" and "condoms" emerging as the most popular items, each exceeding 100,000 orders annually through the app.

Grab Thailand reveals user behavior data during nighttime hours (9:00 PM – 5:00 AM) for 2026, showing that economic activity and urban nightlife are as vibrant as daytime, especially among students, night workers, and partygoers.

Friday-Saturday nights, the "release control" period, see a sharp spike in ride requests.

Data from Grab shows that on weekends (Friday-Saturday), ride-hailing usage is 20% higher than on weekdays. The peak period is between 9:00 PM and midnight, covering trips both returning home and heading to entertainment venues.

High-demand areas include Sukhumvit, Thonglor-Ekkamai, and the Ekkamai-Ramindra expressway corridor. Additionally, the GrabDriveYourCar professional driver service gains popularity after midnight, promoting safety and discouraging drunk driving.

"Som Tum Pu Pla Ra - Thai Tea" dominate late-night meal choices.

Regarding food orders via GrabFood, over 70% occur between 9:00 PM and midnight, with notable statistics as follows.

• Som Tum Pu Pla Ra: ranks as the most popular dish with over 200,000 orders annually.
• Street food and fast food: Hainanese chicken rice, chicken burgers, and fried chicken follow as popular choices.
• Beverages: Thai tea sees over 120,000 orders per year, followed by iced cocoa and green tea.

Trends in ordering emergency and party supplies.

GrabMart reflects immediate nighttime demand for products.

• Top item: Condoms with 300,000 units ordered annually.
• Essentials: Mobile phone chargers and A4 paper are popular among students rushing to complete assignments.
• Partygoers: Bottled water, soft drinks, and soda are best-sellers used as mixers, along with playing cards that add fun to parties.

Focusing on foreign tourists.

Tourists from China, the US, and the UK are the main users of Grab at night, often traveling to nightlife spots like Walking Street Pattaya, Bangla Road, and Chiang Mai Night Bazaar. They also frequently order "energy drinks" via GrabMart to boost energy and adapt to jet lag.

To support the "night owl" segment's growth, Grab offers a 15% discount with code “NIGHT” for all services from 9:00 PM to 5:00 AM, valid until 30 June 2026.