Unveiling the origin“AI Fruit Vertical Drama”or“AI Fruit Betrayal”The wildly viral trend on TikTok and Reels, with in-depth analysis from Phuwanat The Marketine exploring the psychological factors behind its millions of viewers.
Examining the origin“AI Fruit Vertical Drama”or“AI Fruit Betrayal”The viral sensation currently dominating TikTok and Reels feeds, featuring insights from Phuwanat The Marketine on the reasons behind its popularity and the psychology that keeps viewers hooked.
If you’ve been scrolling TikTok or Reels lately and come across“Banana”standing in argument with“Strawberry”about husband and wife issues, or“Apple”crying heavily because of betrayal, don’t be alarmed thinking you’re overtired or hallucinating! This is the phenomenon“AI Fruit”or“AI Fruit Drama”A new content trend shaking social media with combined views soaring into the millions in a short time.
Many might think this playful trend began in Thailand, but Phuwanat Chaowanano, founder of The Marketine and a Data Automation expert, reveals that this trend has been rampant in Latin America, such as Mexico and Argentina, since 2022. It appeared as melodramatic soap operas (Telenovelas) featuring anthropomorphic fruit characters competing for love.
A key turning point was the availability of Chinese apps (like Ping) and AI video creation tools such as Kling, Runway, and Veo, which made creating AI characters easier and faster. Even global media like The Wall Street Journal highlighted this phenomenon as a notable trend during 2023–2024.
Phuwanat analyzes that the reason people stop to watch this content is not just humor but involves underlying psychological theories.
Our brains experience a“jolt”when seeing cute cartoon fruit characters discussing adult drama or harsh arguments. This contradiction compels the brain to make us stop watching immediately.
When this trend entered Thailand, creators“localized”the dialogue into youthful, cheeky language with voice-overs reminiscent of old dubbed films but paced quickly to satisfy modern viewers.
This content style is specially designed for the Attention Economy, grabbing viewers’ focus within the first second, aligning with TikTok’s algorithm that favors videos with high retention rates.
Although“AI Fruit Vertical Drama”may seem like a temporary joke trend, it reflects the practical use of AI in commerce and lifestyle. In the future, more complex AI characters beyond fruit may emerge, becoming key tools for creating cost-effective yet highly engaging content.
Currently, Phuwanat views this not just as a passing meme but is expanding it into an“AI Drama Universe”utilizing automation systems and AI agents (such as n8n and Google Cloud) to assist production.
“In the future, content creation will shift fully from production-driven to idea-driven. A single person will be able to create a series universe with diverse characters within minutes.”
Previously, animation editing took days, but with the system Phuwanat developed, complete clips can be produced within 20 minutes. This approach is now expanding from fruit to“talking organs”like a heart reminding about sodium intake or herbal hero characters delivering health knowledge in an engaging way.
For those worried AI will replace media workers, Phuwanat offers an insightful perspective:
“AI can never take your job if you don’t know how to use it. The person who will take your job is the one who knows how to command AI.”Therefore, the essence of good content creation is not just generating views but embedding value and benefits through creativity.