From a niche interest to a global pop culture phenomenon, there is no denying that "anime and manga" today are powerful soft power forces that not only captivate viewers but also inspire fans to pack their bags and fly across continents to experience these virtual worlds firsthand. This has sparked the trend of anime pilgrimage, known in Japan as "Seichi Junrei," which is generating significant economic impact on tourism across Asia.
The latest data from Trip.com, as of May 2026, clearly reveals insightful trends about this phenomenon.
Searches skyrocket: Demand for anime-related trips and travel experiences in Asia has increased by 195% compared to the previous year, with main tourist groups coming from Hong Kong, Taiwan, Indonesia, the Philippines, and South Korea.
Events are key destinations: Ticket sales for the global event AnimeJapan 2026 through Trip.com surged by 697%, with over half the audience being Gen Z and Millennials (ages 25-34).
Hotel bookings benefit greatly: During conventions, hotel bookings within a 3-kilometer radius of event venues rise significantly—for example, Tokyo’s Odaiba district (host of Summer Comiket 2026) saw accommodation bookings jump by as much as 78%.
This phenomenon is no accident but the result of online streaming platforms that have made stories like One Piece, Demon Slayer, and Naruto accessible worldwide. Another key factor is the "community"; over 80% of fans feel that attending festivals or visiting real-life locations allows them to connect and share their passion with like-minded people in the real world.
Today’s travelers want more than just photos—they seek "immersive experiences," such as:
Legendary photo spots: The railroad crossing near Kamakura-Koko-mae Station from Slam Dunk remains bustling with fans from around the world, including many from Thailand.
Sacred otaku districts: Akihabara and Ikebukuro continue to be shopping paradises, with hotel bookings rising 10%.
Full-service accommodations and theme parks: Japan’s The Farm resort offers anime-themed glamping rooms featuring Frieren for an overnight immersive experience. Meanwhile, Universal Studios Japan partners with five popular franchises (including Detective Conan) to create rides and immersive Storywalk adventures.
Today, "anime" is not just cartoons but a powerful tool that connects people and serves as one of Asia’s strongest magnets for travelers. This pop culture tourism is growing and evolving to welcome fans worldwide without end.