
Have you ever felt so exhausted from work that your mind is foggy and you can barely move, but then when you listen to a clip of someone rhythmically chopping vegetables or the crunchy sound of fried chicken, you feel an inexplicable sense of relaxation?
This phenomenon is not unusual. Often, ASMR (Autonomous Sensory Meridian Response) sounds related to food can effectively soothe people experiencing burnout, sometimes even surpassing the benefits of high-frequency sound music therapy.
the main reason why music therapy or some types of stress-relief music don’t work well for those burned out is that "music" still requires emotional processing. The brain must interpret melody, rhythm, or even memories associated with that music genre.
But for people with burnout, the frontal brain is overloaded. Listening to music can unintentionally add to the brain’s burden. In contrast, ASMR sounds of eating and cooking act as "white noise" (White Noise/Pink Noise) in natural form. These sounds lack complex patterns and don’t require mental effort, allowing the nervous system to truly enter a "rest" mode.
Psychologically, when stressed or burned out, the mind often wanders to past mistakes or an uncertain future. Cooking sounds such as
are soft and predictable. Psychologists call this the Grounding Effect, which helps focus our senses on the present moment. These simple, natural sounds trick the brain into feeling "safe now" and rapidly reduce cortisol levels, the stress hormone.
Crunching, swallowing, or the juicy sounds of food connect to primal human instincts. Since ancient times, food symbolizes abundance and survival. When the brain hears pleasurable eating sounds, it triggers the brain’s pleasure centers to release dopamine and serotonin.
Moreover, for those eating alone or socially isolated due to exhaustion, Eating ASMR sounds help fill feelings of loneliness, erase isolation, and create an atmosphere as if someone is sharing the meal beside them—without the effort of forced socializing that drains energy.
Music therapy acts like a "tonic" that lifts the spirit with melody, inviting the mind to drift and heal, while eating and cooking ASMR functions like a "brain massage"—raw natural sounds that do not demand attention or understanding but simply dissolve mental distractions and restore calm, allowing the brain to reset.