Thairath Online
Thairath Online

What Is a Squishy? The Soft Toy Loved by Kids and Adults, Plus Its Popularity Origins

Life18 Jun 2026 20:16 GMT+7

Share

What Is a Squishy? The Soft Toy Loved by Kids and Adults, Plus Its Popularity Origins

"What is a squishy?"Why has it become a top trending toy?Captivatingall ages? Let's explore the origins and charm of the slow-rise softness that is not only cute but also highly effective at stress relief.

What is a squishy? Getting to know the popular soft and fluffy toy.

If you have seen cute toys shaped like bread, pets, or fruits that, when squeezed, slowly regain their original shape, those are called"squishies"(Squishy).

ภาพจาก iStock

The word "squishy" comes from English, meaning"soft and squishable."Or"squeezable."They are mostly made from highly flexible polyurethane foam. The key charm that attracts many is the"slow rise"effect—where the toy slowly returns to its original shape. The slower the rise, the more collectors tend to like it. Additionally, many squishies have distinctive scents such as freshly baked bread, strawberry, or chocolate, enhancing the play experience.

Tracing the origins of its popularity from"kawaii"culture to a global trend.

According to toy statistics, the stress-relief squeeze toy trend has continuously evolved, but the modern form of squishies is greatly influenced by Japan's"kawaii"(cute) culture in the early 2000s, before spreading to other Asian countries and eventually going global through social media platforms like YouTube and TikTok.

In the past, squeeze toys might have been simple rubber balls, but adding cute Japanese-inspired designs and pleasant scents transformed squishies from ordinary children's toys into valuable collectibles and fashionable accessories.

Why"squishies"continue to capture the hearts of both children and adults?

The main reasons why squishies remain popular across different age groups are as follows:

ภาพจาก iStock

  • Stress relief: For adults and working people, repeatedly squeezing squishies helps relax hand muscles and induces a calming effect on the brain, similar to meditation or listening to ASMR sounds.
  • Varied designs and collectibility: Squishies range from common brands priced in tens of baht to authentic premium Japanese brands like iBloom or Puni Maru, costing hundreds to thousands of baht, encouraging collectors to review and trade them.
  • Developmental aid for children: For young kids, holding and squeezing squishies helps train fine motor skills and hand-eye coordination while stimulating imagination through their shapes and scents.

More than just a toy.

Squishies are not just passing fad toys but lifestyle items that offer enjoyment, collecting appeal, and mental therapy in today's high-stress world, which explains why these soft toys have long captivated both children and adults.