
In an era where AI can perform almost all tasks for us, why do "experienced people" still hold an advantage? Let's delve into strategic thinking and judgment skills that robots cannot replicate, along with ways to develop yourself to stand out.
In recent years, artificial intelligence (AI) has dramatically disrupted the way we work. Tasks like paperwork or analysis that once took considerable time can now be completed in minutes. Yet, amid this convenience and speed, the key challenge for workers in the AI era has shifted from"Who works faster"to"Who makes the right and decisive decisions."
Surveys and interesting statistics show that this technology is continuously growing.
| Statistical Topics | Details and Impacts |
| Global Organizational Adoption | More than 78% of organizations worldwide have begun integrating AI into their workflows (McKinsey Global Survey 2025). |
| Increased Efficiency | AI users can improve efficiency and reduce work time by about 30-40% on average. |
| Thai Book Market Value | The Thai book market remains valued at over 20 billion baht, indicating ongoing demand for deep learning. |
Many worry that as AI becomes smarter, the importance of seasoned workers will diminish. In reality, the opposite is true. AI skills may help younger employees deliver results quickly, but what automation cannot replace is"context and deep understanding."
This is not a battle between humans and robots, or older versus younger generations; the winners today are"those with experience who use AI effectively."They reduce routine tasks and maximize their work scope efficiently.
As information becomes easily accessible at everyone's fingertips, competitive advantage no longer lies in memory but in how one thinks and connects information.
Data from the Publishers and Booksellers Association of Thailand (PUBAT) shows that national book fairs remain extremely popular, attracting over 1.3 million attendees and generating more than 500 million baht economically per event. This indicates that despite easy access to online information, people still crave deep, well-curated knowledge through"books."
Readingbooksis like a shortcut to accumulating experience because it builds strategic thinking and judgment—qualities that shallow content consumption cannot provide.
To support Thai workers in sustainable skill development,"KTC"or Krungthai Card Public Company Limited recognizes the importance of skill enhancement and deep learning. KTC collaborates with leading bookstores and platforms to continuously offer exclusive book-related privileges to KTC credit card members. This promotes investment in human capital, a crucial foundation for competitiveness in the modern economy, turning every reading into a compound return investment—in mindset, decision quality, and career opportunities that AI can never replace.