
In an era where AI can perform almost all our tasks, why do experienced people still hold an advantage? Let's delve into strategic thinking and judgment skills that robots cannot imitate, along with ways to develop yourself to stand out.
In recent years, artificial intelligence (AI) has dramatically disrupted work methods. Tasks like paperwork or analysis that used to take a long time can now be completed in minutes. However, amid this convenience and speed, the key challenge for workers in the AI era has shifted from"Who works faster"to"Who makes the right and sharp decisions."
Surveys and interesting statistics reveal that this technology is continuously growing.
| Statistic topics | Details and impacts |
| Global organizational adoption | More than 78% of organizations worldwide have begun integrating AI into their workflows (data from McKinsey Global Survey 2025). |
| Increased efficiency | AI users can improve efficiency and reduce working time by an average of about 30-40%. |
| Value of Thailand's book market | Thailand's book market remains valued at over 20 billion baht, reflecting a continued demand for deep learning. |
Many worry that as AI becomes smarter, the importance of seasoned workers will decline. In reality, the opposite is true. AI skills may help younger employees produce quick results, but what automation cannot replace is"context and deep understanding."
This is not a battle between humans and robots or between old and new generations. The winner in this era is"those with experience who know how to use AI."To reduce routine work and maximize the scope and efficiency of their tasks.
As data becomes easily accessible at everyone's fingertips, competitive advantage no longer lies in memory but in the method of thinking and connecting information.
Data from the Publishers and Booksellers Association of Thailand (PUBAT) show that national book fairs remain hugely popular, attracting over 1.3 million attendees and generating economic value exceeding 500 million baht per event. This indicates that despite online information being easy to find, people still crave deep, curated knowledge through"books."
Reading books is like a shortcut to accumulating experience because it fosters strategic thinking and judgment—qualities that superficial content consumption cannot provide.
To support Thai workers in adapting and sustainably developing skills,"KTC"or Krungthai Card Public Company Limited recognizes the importance of enhancing skills and deep learning. KTC collaborates with leading bookstores and platforms to continuously offer special privileges on books to its credit card members. This promotes investment in human capital, a vital foundation for competitiveness in the modern economy, turning every reading into an investment yielding compound returns—in mindset, decision quality, and career opportunities that AI can never take away.