Home Decor Enthusiasts Rejoice: OCE, the Minimalist Lifestyle Brand from China, Opens First Store in Thailand with Chic, Affordable Designs

Home decor lovers and minimalism fans, get ready! Central Pattana has partnered with OCE, a well-known Home & Lifestyle brand from China, to open its first store in Thailand at Central Chaengwattana, showcasing over 2,200 Nordic minimalist items at affordable prices.

Landing its first Thai branch! OCE, the minimalist Home & Lifestyle brand, arrives at Central Chaengwattana.

Calling all home decoration enthusiasts to check out a new shopping destination as Central Pattana Public Company Limited partners with OCE (Original Colorful Essentials), a popular Home & Lifestyle brand from China, officially launching its first store in Thailand at Central Chaengwattana shopping mall.

On this visit to Thailand, OCE brings a range of products to delight minimalists and home lovers under the concept “Nordic Creative Aesthetic,” presenting contemporary Nordic designs that are simple yet rich in detail and creativity. Importantly, these come at great value and accessible prices, perfect for instantly transforming old home corners into warm, stylish spaces.

A closer look at seven highlighted product categories: what's worth shopping?

The store is designed for an enjoyable shopping experience, packed with over 2,200 items clearly organized into seven lifestyle categories as follows.

1. AROMA Collection: Enhance your home’s scent with a collection of fragrances and home scents that turn every corner into a relaxing space, featuring beautifully designed packaging ideal for personal use or gifting.
2. KITCHEN Collection: Includes minimalist kitchenware and cooking tools that blend functionality and aesthetics in one, making kitchen tasks more enjoyable and colorful.
3. DOLL Collection: A collection of dolls and cute items that bring smiles and warmth, perfect for collectors and those seeking adorable gifts.
4. ACCESSORIES: Update your daily look with a variety of accessories that complete every outfit, from workdays to casual days, all at affordable prices.
5. TRAVEL SUPPLIES: Make every trip smoother with travel gear and essentials designed for easy storage and portability.
6. HOME & LIVING: Features Nordic-style household items and decor that suit all living spaces, from living rooms and bathrooms to relaxation areas.
7. Gift Collection: Complete gift ideas including gift items and charmingly packaged presents suitable for all holidays and special occasions.

Get to know OCE, the Nordic design lifestyle brand.

Looking back at the brand’s background, OCE was founded in 2014 and now operates over 150 stores worldwide, aiming to open 200 more this year. The brand is known for offering products that embody simplicity combined with creativity and practical use, enhancing everyday living experiences. Signature items include kitchenware, fragrances, and travel accessories.

Central Pattana explained that the launch of OCE’s first store in Thailand will add vibrancy to the Home & Lifestyle segment at Central Chaengwattana, reinforcing its role as a Lifestyle Destination that curates new brands and experiences from around the world for Thai consumers to enjoy first.

For those wanting to experience Nordic minimalist home decor items firsthand, the store is now open for check-in and shopping at Central Chaengwattana shopping mall.