Get ready for the first-ever Sanrio Characters Half Marathon in ASEAN.One Bangkok.Introducing the new 17K City Run distance.
The running community is about to melt with excitement as global cuteness meets fitness in the year’s biggest running event—the first-ever Sanrio Characters Half Marathon in Southeast Asia. This collaboration between Young Sons and One Bangkok aims to elevate Bangkok into a full-fledged Sportainment Destination and Wellness Hub.
Building on the success of charming events like Hello Kitty Summer Pilates and Pompompurin Aerobic Dance, this event scales up to attract both Thai runners and international tourists seeking a unique running experience. The Sanrio Characters Half Marathon is scheduled for Sunday, 27 September 2026.
A special feature sure to thrill collectors is that you canselect your desired running distance alongside your favorite character team.The Race Kit will be uniquely designed to reflect each character’s identity, offered in six teams such as the Hello Kitty team,My Melody team, Kuromi team,Kerokerokeroppi team, Cinnamoroll team, and Bad Badtz-Maru team.
This event suits everyone—from casual walkers and content creators to performance runners—with six distance options: 1.7K, 3.5K, 7K, 10K, 17K, and 21K. The highlight is the new 17K City Run, designed to bridge the gap for those training before a half marathon.
The route takes runners through modern business districts, crosses the Chao Phraya River, and explores the lifestyle of Thonburi, withrefreshment and cheering stationsso spectacular and adorable that they may distract runners to stop for photos along the way.
As the start and finish point, One Bangkok plans to transform the area into more than a race venue—it will be a lifestyle community connecting people, offering exclusive experiences such asOne Bangkok,Giant Inflatable: photo spots with six giant Sanrio character balloonscharacters,flown in directly from abroad.
A fully equipped Recovery Zone including ice baths, plus a Family & Lifestyle Zone with activities for families and children. Parking is ample with over 6,000 spaces available.
This event is not just about cuteness—it carries the message “Every kilometre you run creates more than just memories — it creates impact.” For every kilometer run, 1 baht will be donated to the Srisawangkwat Foundation under royal patronage, supporting education, medical research, and public welfare. Those unable to attend can join a Virtual Run of 3.5K for 790 baht or the full 21K for 4,190 baht, earning medals for all sixcharacters,along with an exclusive-designed shirt.
Interested participants can purchase tickets starting Thursday, 9 July 2026 at 10:00 a.m. (while supplies last) via WWW.YOUNGSONS.COM and ThaiRun. All distances include unlimited free photo downloads and accident insurance. Prices start at 1,690 baht for Fun Race distances (1.7K, 3.5K, 7K, 10K), 1,790 baht for the 17K City Run, and 1,890 baht for the 21K Half Marathon.
There is also a Special Add-on for collectors: a limited Champion Packagepriced at2,950 baht, which includes a stylish Sanrio Half Marathon Bomber Jacket—an exclusive itemnot sold separately and available only with race registration.Whether you are a top runner, a beginner, or a collector of limited items,
the Sanrio Characters Half Marathonis the must-watch and unmissable running event of the year! Get ready to train and join this historic, adorable running experience on 27 September 2026.