Get ready for the first-ever Sanrio Characters Half Marathon in ASEAN, marking its debut.One Bangkok.Introducing the new 17K City Run distance.
The running community is in for a treat as global cuteness meets fitness in one of the year's biggest running events, the first-ever Sanrio Characters Half Marathon in Southeast Asia. This collaboration between Young Sons and One Bangkok aims to elevate Bangkok into a full-fledged Sportainment Destination and Wellness Hub.
Building on the success of charming events like Hello Kitty Summer Pilates and Pompompurin Aerobic Dance, this event scales up to attract both local runners and international tourists to experience a uniquely delightful run. The Sanrio Characters Half Marathon is scheduled for Sunday, 27 September 2026.
A special feature that will thrill collectors is that you canselect your preferred running distance alongside your favorite character team.The Race Kit will be uniquely designed to reflect each character, offered as a limited edition across six teams featuring characters such asHello Kitty,,My Melody, Kuromi,Kerokerokeroppi, Cinnamoroll, and Bad Badtz-Maru teams.
This event appeals to everyone from casual fashion runners to content creators and performance athletes, offering six distances: 1.7K, 3.5K, 7K, 10K, 17K, and 21K. The highlight is the new 17K CITY RUN, designed as a preparation distance before the half marathon.
This route takes runners through modern business districts, across the Chao Phraya River, and into the lifestyle areas of Thonburi, featuringimpressive water and cheer stations.These are so charming that runners might get distracted stopping for photos along the way.
Serving as both start and finish, One Bangkok is set to transform the space into more than a race venue—it will be a lifestyle community connecting people, with exclusive experiences includingOne Bangkok,Giant Inflatable: photo spots with six giant Sanrio character balloons flown in from overseas,and a Recovery Zone for thorough post-run care like ice baths, plus a Family & Lifestyle Zone with activities for families and children. Parking for over 6,000 cars is also arranged.This event offers more than cuteness; it embodies the idea that "Every kilometre you run creates more than just memories — it creates impact." Each kilometer run converts into a 1 baht donation to the Srisawangkwat Foundation under royal patronage, supporting education, medical research, and public welfare. For those unable to attend, a Virtual Run is available for 3.5K at 790 baht or a full 21K at 4,190 baht, including medals for all six character teams and exclusive design shirts.
Sanrio Characters Half Marathon schedule
Interested participants can register starting Thursday, 9 July 2026, at 10:00 AM until sold out via WWW.YOUNGSONS.COM and ThaiRun. All distances include unlimited free photo downloads and accident insurance. Prices start at 1,690 baht for Fun Race distances (1.7K, 3.5K, 7K, 10K), 1,790 baht for the 17K City Run, and 1,890 baht for the 21K Half Marathon.For collectors, a Special Add-on Champion Package is availableat 2,950 baht to receive an exclusive Sanrio Half Marathon Bomber Jacket, a limited edition item not sold separately and only available with race registration.
the Sanrio Characters Half Marathon is the must-watch, unmissable running event of the year! Prepare your body and join this historic, cute running experience on 27 September 2026.