Jobsdb by SEEK revealed the top 5 job search keywords in the first half of 2026, with 'Work From Home' rising to number 1, reflecting workers’ emphasis on flexibility. Meanwhile, 'New Graduate' jumped to second place, with Data and Marketing careers gaining momentum.
Jobsdb by SEEK, an online job platform, disclosed the top 5 job search keywords among Thai job seekers from January to June 2026. The data shows a significant shift in job seekers’ behavior and values, focusing not only on job titles but also on work formats that balance life and offer greater flexibility.
Duangporn Prom-on, Managing Director of Jobsdb by SEEK Thailand, stated that amid a volatile labor market, job seekers now look for organizations that support their lifestyle and long-term skill development. The rise in searches related to new graduates reflects the readiness of young workers preparing to enter the job market.
Up from second place in the latter half of 2025, it has become the primary factor in choosing an organization. Modern workers want jobs that facilitate a healthy work-life balance.
Reflects the movement of new graduates seeking entry-level positions that support learning and growth. Among the top 15 keywords, three relate to new graduates: New Graduate (2nd), Internship (8th), and จบใหม่ (recent graduate) (11th).
A popular career field playing a vital role in brand building, digital marketing, and driving business revenue in a highly competitive environment.
Human resource management has become essential in every organization, from recruiting talent and developing the company to adapting work culture to meet the expectations of younger generations.
A data- and technology-driven role, as the digital transformation pushes organizations to use data for strategic business planning.
Compared to the latter half of 2025 when 'Work from Home' ranked second, its rise to first place in 2026 confirms that hybrid and remote work are not just temporary trends but the new normal for today’s workforce.
This aligns with the overall Thai labor market in 2026, where businesses face challenges from technology and intense competition. Attracting and retaining talented employees requires offering benefits that match real-life needs alongside reskilling and upskilling efforts to keep pace with the digital economy.