Collectors in the art toy scene and fans of surprise boxes face a new challenge as KFC celebrates the Colonel's birthday with the “KFC l SANRIO CHARACTERS” party — an exclusive surprise box keychain collection that’s so cute it makes you say it twice.
This event features popular Sanrio characters popping up alongside the signature red-and-white fried chicken bucket, creating an irresistibly adorable collectible accessory.
Getting your hands on a Sanrio surprise box is easy—no lines or competition. Simply order a participating bucket set priced at 299 baht or more, and you get the right to buy a surprise box keychain for just 89 baht. For collectors, the fun comes from KFC releasing items weekly, so fans must watch carefully for their favorite characters.
Week one (27 Aug – 2 Sep 2026): The party kicks off with the gentle long-eared friend, Cinnamoroll. Week two (3 – 9 Sep 2026): Followed by the adorable girl in a pink hood, My Melody.
Week three (10 – 16 Sep 2026): Adding cuddly charm with the lovable dog, Pompompurin. Week four (17 – 23 Sep 2026): Closing with the mischievous and spirited, Kuromi.
Chasing rare items The secret character everyone is after What makes collectors' hearts race is the secret character, because the ultimate icon, Hello Kitty, doesn’t appear easily. She’s hidden inside the surprise boxes every week. So when you open a box, besides hoping to get that week's featured character, you also need luck to find the rare Hello Kitty item.
For double the joy, check in at the Ekkamai, Samyan Mitrtown, and Kaset-Nawamin Drive-Thru branches, where stores are specially decorated in a Sanrio theme—perfect for taking photos and sharing content with friends.
For those who can’t visit in person, you can still get in on the fun at all KFC branches nationwide (except Don Mueang and Suvarnabhumi airports), and through app, website, or delivery orders with the same redemption rights. This campaign runs from 27 August to 23 September 2026 or while supplies last.