Get ready to unbox a grand celebration as the global franchise Pokémon marks its 30th anniversary by launching Pokémon RUN 30, an event spanning seven regions across Asia. Thailand is not taking this lightly—it’s more than a fun run; it’s an interactive Pokémon world where participants can truly step into the shoes of real trainers.
The event will be held spectacularly on 9–10 January 2027 at the plaza in front of CentralWorld shopping mall. Importantly, it’s open to everyone, with free access to the festival zone beyond the running activities.
Adventure along an interactive running route, challenging gyms and visiting the Pokémon Center.
Runners will experience a unique course packed with fun features, starting from the very first step at the starting point. Here, they will choose their first Pokémon buddy to set off on the journey together. Then, prepare to prove your strength as a trainer by overcoming enjoyable obstacles at various Pokémon gyms. These gyms offer challenges that test your skills and determination.
If you get tired, you can stop to recharge and refresh at charming water stations designed to evoke the Pokémon Center atmosphere. These stations capture the look and feel of the iconic Pokémon Center. Along the way, collect Pokédex data and special stickers, and upon crossing the finish line, watch your Pokémon buddy evolve in an impressive finale.
For lifestyle fans who are not runners or those wanting to soak up the vibe, the festival zone beyond the finish line welcomes everyone to unlock happiness for free. Get ready to shop at the Pokémon Center BANGKOK Pop-Up Store, featuring exclusive 30th-anniversary merchandise. The store offers a wide range of exclusive products commemorating the 30th anniversary. Then, take a nostalgic trip through the Pokémon Time Tunnel, showcasing the history from games, cards, anime, to collaboration projects in Thailand.
Plus, scream with excitement at the Pikachu parade and enjoy Meet & Greet activities with the adorable Pikachu characters. To finish off, update yourself with the latest content in the Experience zone, featuring games on Nintendo Switch 2 and photo spots with favorite Pokémon throughout the venue.
An extra thrill for registered runners is receiving a specially designed runner’s kit made just for this event. The set includes a T-shirt, a special drawstring bag, Monster Ball-patterned arm sleeves, a Pokédex exploration booklet, and Pokémon TCG booster cards. The highlight is the Monster Ball race bib, where you can choose your Pokémon type—grass, fire, or water—matching the 3D lenticular Pokémon buddy card of Bulbasaur, Charmander, or Squirtle that you receive. Some ticket packages also offer a chance to win an adorable Pikachu shoulder plush.
Prepare your running shoes and trainer spirit, and join to create unforgettable memories together. Ticket sale dates and prices will be announced officially soon.
Information and images: pokemon