;

Many wonder whether good luck is destiny or something we can create ourselves. Part of the answer was shared at the launch of the book "Algebra of Luck," the latest work by Jo-Tana Thianajariya.
The event's atmosphere was warm, clearly reflecting the meaning of true friendship. Having a good network and knowing how to be good fortune for those around you became the key driving force behind opportunities and success in life.
The content of this book was shaped by three major shifts in Tana’s thinking.
The first was inspired by the song "Many Others" by Prapas Cholsaranon, which highlighted human diversity, combined with insights from Sorkol Adulyanont's book that life’s problems are simply those that can be solved and those that cannot.
The core insight came from a conversation with Dr. Nat-Nittha Ua-areemit, founder of Khoon Hospital, who shared the perspective of palliative patients that a happy departure begins with "living well" or knowing how to "be good fortune to others." This became a key conclusion in creating value for those around us.
The book divides luck into three main parts for readers to apply in daily life, consisting of:
Because of this, the book’s first page is designed with space to write "To... my source of good fortune" so buyers can gift it to someone meaningful in their lives.
What clearly reflects the "Algebra of Luck" in Tana’s real life is the atmosphere at the book launch, which did not focus on mainstream media but on gathering networks and loved ones.
A highlight was the honor of having four former executives and benefactors join the discussion on stage: Paiboon Damrongchaitham, Boonchai Bencharongkul, Vichai Bencharongkul, and Sigve Brekke.
The interesting part was the perspectives from these four former top executives. Paiboon praised the unique, out-of-the-box thinking; Boonchai affirmed Tana’s competence and trustworthiness; Vichai admired his courage to try what others wouldn’t; and Sigve compared him to a "wild horse" who spreads positive energy. This shows that being good fortune to others starts with creating value within oneself.
Beyond sharing good ideas in words, the "Algebra of Luck" book launch also gave back to society by donating proceeds from selling 1,500 copies at the event to the Mirror Foundation and Isara Foundation to help homeless people.
Algebra of Luck serves as a guide to understanding that luck is not merely coincidence but can be created through preparation, a positive attitude, and most importantly, maintaining good relationships with those around us. Ultimately, being "good fortune" in someone’s life may be life’s greatest reward.