Examining the behavior of single individuals, 53% choose digital tools to alleviate loneliness instead of reaching out to friends and family, while 60% continue searching for love, and many begin filtering relationships with an eye toward long-term futures.
Match Group revealed in its latest survey that 85% of single Thais admit to feeling lonely at times, yet 62% continue to pursue new relationships focused on deep love and long-term prospects, amid an era where digital platforms have become a refuge during loneliness.
This data comes from the Match Group Asia Human Connection Survey conducted by Ipsos, surveying around 4,000 singles aged 18-45 across four countries: Japan, South Korea, India, and Thailand. It found that despite pressures from work and social life, 72% of young single Thais seek meaningful, deep relationships rather than superficial connections.
Notably, when feeling lonely, 53% of single Thais turn to digital tools for support instead of contacting friends or family, a figure higher than the average across the four countries surveyed. Nonetheless, they remain hopeful about love; 60% are looking for romantic relationships, and 58% believe they will find "the right person." "The right person." However, singles are more selective, with 46% stating they will only date those who share a vision for a long-term future together.
With societal changes, dating applications have become increasingly important. Forty-six percent of single Thais reported using dating apps in the past 12 months, and 67% acknowledged that apps help them feel connected and reduce loneliness. Additionally, 46% said verified profiles and safety measures are key factors in choosing which apps to use.