For the first time in Thailand, the global sports brand ASICS has transformed a classic three-story building in the heart of the Praeng Phuthon area into“ASICS HOUSE Bangkok”a cool Community Hub under the slogan “ASICS HOUSE, Where Better Begins,” welcoming runners and health enthusiasts continuously for six full months, from 5 November 2026 CE through April 2027 CE.
Tarun Thanakittiwara, ASICS Thailand Country Manager, said, “The Praeng Phuthon area is charming with its beautiful classic architecture and serves as a central point close to key landmarks like Sao Chingcha, Wat Phra Kaew, and Sanam Luang, which are popular running routes for Bangkok residents. Therefore, ASICS intends this location to be a meeting place to rest, socialize, and hold great activities together, all free of charge.”
ASICS HOUSE Bangkok has three floors offering three experiences to strengthen both body and mind for fitness lovers, consisting of
the first floor, The Belief, a gathering point for runners and athletes preparing for activities in the old town area, also serving as a place to share history through legendary shoe models and a café for relaxing and socializing comfortably.
The second floor, The Body, is a must-visit for performance enthusiasts, featuring comprehensive fitness testing with international-standard equipment, including a Life Fitness treadmill with a touchscreen and virtual running simulation used by professional athletes, a Metabolic Test machine for measuring VO2Max, and a Force Plate to assess muscle strength. Visitors can also try on top models like the METASPEED shoes for free, as well as new ASICS shoes coming soon. Booking in advance is recommended.
The third floor, The Mind, is a calm, private zone dedicated to mental recovery and relaxation activities.Various activitiessuch as yoga, Pilates, and special rotating workshops will be held weekly in the future.
At the recent opening event, the three members of the band PROXIE (Gun, Kim, and Henry) shared their health care lifestyle as young artists who rely on both physical and mental strength through exercise, gym workouts, fitness-based sports, and emphasizing rest and muscle stretching to stay ready for work and dance practice.
Additionally, ASICS donated running shoes valued at 153,800 baht to the Bangkok Metropolitan Administration, with Governor Chadchart Sittipunt receiving the donation to provide staff with comfortable, safe footwear for public area maintenance.
For anyone seeking inspiration to exercise or simply wanting to stroll and relax, ASICS HOUSE Bangkok is ready to welcome everyone with the concept“ASICS HOUSE is not just for running but for a better new beginning.”
ASICS HOUSE is located at 21 Bamrung Mueang Road, Sao Chingcha Subdistrict, Phra Nakhon District. Opening hours are Monday to Friday from 7:00 AM to 8:00 PM, and Saturdays, Sundays, and public holidays from 6:00 AM to 8:00 PM. There will be a special 24-hour marathon on 27–28 November 2026 CE.
You can register for free OneASICS™ membership to join special activities throughout the campaign starting today and follow more details on ASICS Thailand’s social media channels.
Photo: Ekalak Mainoi