Local Spirits Go Global: Launch of Merai BUSINESS MATCHING DAY Invites HORECA to Select Thai Craft Drinks to Elevate Business

"Because good liquor... should not remain confined to the community." It's time to break down the barriers between "local spirits" and "international dining tables." 

At Merai Thailand 2026, bar, hotel, and restaurant business operators, or the HORECA group, are invited to join "Merai BUSINESS MATCHING DAY"—a new opportunity turning a typical festival stroll into a real chance to close business deals.

At Merai Thailand, HORECA operators will meet and conduct direct business negotiations with over 50 community spirit and Thai craft beer producers from across the country, transforming local pride and wisdom into sustainable income and collectively raising Merai Thailand to international standards.

This event is supported by leading Merai partners including the Thai Chamber of Commerce, Torpenguin, and TimeOut Bangkok.

To facilitate the selection and sourcing of ingredients, the organizers have prepared full tools and special privileges for HORECA participants engaged in business negotiations, including:

• Special Deal: Instant discounts of 30%-50% when placing orders during the event.
• Merai Thai Flavored Booklet: A guide clearly highlighting each spirit’s features, such as floral aroma, dryness, or suitability for cocktails, with space for HORECA operators to take notes.
• Merai Thai Catalog Online: Scan the QR code to instantly access key business information including wholesale prices, minimum production quantities, and available stock ready for delivery.
• Right to use the Merai Selected 2026 logo: Operators can use the "Merai Selected" logo on hotel menus to indicate that this drink was specially selected at this event.

Registration for HORECA businesses is limited to only 100 pre-booked spots. "Merai BUSINESS MATCHING DAY" will be held on the first day of the festival, 10 Dec 2026, from 14:00 to 23:00.

Join us in discovering new drinks ready to impress your customers.