Google Search Summarizes 2025 Trends: Gemini Tops Popular Searches Khon La Khrueng and Earthquake Lead News

Google Thailand announced the top search queries of 2025 (Year in Search 2025), revealing that Thai people closely followed technology trends this year, elevating AI to the number one spot while economic concerns and disasters remained major priorities.

Google Thailand released a report"Year in Search 2025"This report summarizes the overall interests of Thai people throughout the year. This year showed an interesting shift as artificial intelligence (AI) became the most influential and familiar topic. The term Gemini rose to become the number one most searched keyword, reflecting widespread awareness and application of AI in daily life. Not only Gemini, but tools like ChatGPT and DeepSeek also ranked within the top 10.

However, Thais remain concerned about economic and safety issues, as reflected in searches. Government projects that help reduce living costs, such as "Travel Thailand Khon La Khrueng" and "Khon La Khrueng Plus," ranked second and fifth among top searches, showing a strong demand for economic support.

In the news category, "earthquake" surged to the top spot, reflecting public alarm and the need for safety information. Additionally, flooding remains a crisis closely followed by Thais, with many searches related to flood relief and registration for assistance.

In entertainment, Thai series were highly popular this year. "Songkram Song Duan" (Mad Unicorn), inspired by the real-life founder of Flash Express, ranked first in the Thai drama/series category, followed by the light-hearted period drama "Khun Phi Chao Cha Di Chan Pen Han Mi Chai Hong." On the Korean side, the global hit sequel "Squid Game 2" dominated as expected.

Regarding travel trends, Thais showed a clear increased interest in secondary cities this year. Kamphaeng Phet ranked as the top domestic destination, followed by Sukhothai and Lampang. For international travel, Thais sought unique destinations with natural and cultural appeal, with Bhutan ranking first, followed by Zhuhai and Xinjiang.

For those interested in exploring more search trends, the information is available at the websitehttps://yearinsearch.google/starting from 4 Dec 2025 at 15:00 GMT+7.