Meta has revamped Meta AI to become a partner for users, revealing that Thai users commonly use it for relationship advice and fortune-telling.
Meta is ushering in the new year by redesigning Meta AI to become a full-fledged Thinking Partner AI, preparing for 2026 with over 1 billion users worldwide.
The key highlight of this update is the enhancement of capabilities with the latest large language model, Llama 4, which supports Multimodal processing—able to perceive and process images, audio, and text simultaneously—and supports 12 global languages including Thai, enabling more natural and intelligent interactions.
Regarding usage behavior in Thailand, insightful data shows that Thai users do not use AI solely for work but also intensively incorporate it into their personal lifestyles, especially among the "spiritual" community who frequently use it for fortune-telling and relationship problem consultations. Additionally, creators commonly use this technology to help produce videos, edit images, cut content, and research information for new hobbies and self-development.
Furthermore, Meta AI is embedded within all of Meta's main applications, including Facebook, Instagram, Messenger, and WhatsApp, allowing users to activate it simply by typing @Meta AI.
Meta AI supports usage on both iOS and Android platforms as well as on the website meta.ai.