Samsung has officially sent invitations for the launch event of the Samsung Galaxy S26 Series on 25 February, which corresponds to 01:00 AM on 26 February Thailand time.
Samsung has officially confirmed the Galaxy Unpacked 2026 event, scheduled for 25 February in San Francisco, USA, which corresponds to 1:00 AM on 26 February Thailand time. The main highlight will be the launch of the Galaxy S26 Series, including the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra.
Preliminary information suggests the Galaxy S26 Series will feature the latest chipsets, either the Qualcomm Snapdragon 8 Elite Gen 5 or the Exynos 2600, depending on the sales region.
The Galaxy S26 Ultra will introduce a new feature called Privacy Display, a screen technology that restricts the viewing angle to prevent people nearby from seeing the display content.
Regarding pricing strategy, it is expected that the Galaxy S26 Series will be priced similarly to the Galaxy S25 Series, aiming to compete effectively with the iPhone 17.
The live broadcast of the event can be watched via Samsung's official website, as well as Samsung's official Facebook and YouTube channels.