Apple has sent invitations for a new product launch event, which is expected to include the unveiling of the iPhone 17e as well as an affordable MacBook model.
Apple announced it will hold a new product launch event on 4 March 2026 at 9:00 AM Eastern U.S. time, which corresponds to approximately 9:00 PM Thailand time. Apple is using the tagline “special Apple Experience” for this launch.
This new product launch will take place simultaneously in three major cities around the world: New York, London, and Shanghai.
The products expected at this event cover smartphones such as the iPhone 17e, a budget iPhone model, along with the likely introduction of a base iPad featuring the A18 chip and an iPad Air equipped with the M4 chip.
Additionally, in the computer category, there is a chance to see an affordable MacBook model using the Apple A18 Pro chip, the MacBook Air with the M5 chip, and the MacBook Pro featuring Apple’s M5 Pro and M5 Max chips.