Xiaomi elevates photography with a 1-inch LOFIC sensor and a mechanical zoom lens from Leica, while launching the Leica Leitzphone into the Thai market.
Xiaomi officially announced the launch of its new smartphones, the Xiaomi 17 Series and Leica Leitzphone, in Thailand, continuing its technological collaboration in photography with Leica.
The Xiaomi 17 Series includes two main models: the Xiaomi 17 and Xiaomi 17 Ultra. Both feature redesigned compact builds for easier handling and use new structural materials to enhance durability.
Positioned as a flagship compact photography phone, the Xiaomi 17 is 8.06 mm thin and weighs 191 grams. It features an OLED display with peak brightness of 3,500 nits and a narrow bezel measuring 1.18 mm.
For photography, the Xiaomi 17 is equipped with a 1/1.31-inch Light Fusion 950 sensor and a Leica telephoto lens with a 60mm focal length designed for portrait shots and precise macro photography at close range of 10 cm.
The Xiaomi 17 uses Xiaomi Surge Battery technology, increasing silicon content by 16 percent to provide a capacity of 6,330mAh. It supports 100W fast charging and 50W wireless charging.
Available in four colors—Black, Ice Blue, Alpine Pink, and Venture Green—the Xiaomi 17 12GB+256GB variant is priced at 29,990 Baht, while the 12GB+512GB model is 32,990 Baht. Both are sold at Xiaomi Stores, authorized dealers nationwide, and online channels.
The top-tier Xiaomi 17 Ultra is Xiaomi's thinnest and lightest Ultra smartphone to date, measuring 8.29 mm in thickness and weighing 218.4 grams.
It is Xiaomi's first smartphone to feature a 1-inch LOFIC (Light Fusion 1050L) main camera sensor, offering improved light capture and HDR performance compared to previous models.
The camera system uses a Leica 200-megapixel lens with a mechanical optical zoom ranging from 75 to 100 mm following Leica APO standards, maintaining sharpness and reducing chromatic aberration throughout the zoom range. It supports cinematic 4K 120fps video recording on both the main and telephoto cameras.
The Xiaomi 17 Ultra is powered by a 6,000mAh battery supporting 90W fast charging.
Offered in Black, White, and Starlit Green, the Xiaomi 17 Ultra 16GB+512GB is priced at 44,990 Baht, and the 16GB+1TB model at 48,990 Baht. Available at Xiaomi Stores, authorized dealers nationwide, and online.
The special edition Leica Leitzphone powered by Xiaomi was launched to commemorate Leica's 100th anniversary. It incorporates the iconic design and philosophy of the world-renowned camera brand into a smartphone, featuring aluminum materials and a physical control ring designed specifically for photographers.
The Leica Leitzphone powered by Xiaomi in black with 16GB+1TB storage is priced at 59,990 Baht and is available at Xiaomi Stores, authorized dealers nationwide, and online.