Samsung revealed that preorders for the Galaxy S26 Series this year have risen 1.4 times over last year, thanks to the arrival of AI technology and the Privacy Display feature, which help consumers focus on the high-end model for the first half of 2026.
Mr. Sitthichok Nopchinbut, President of the Mobile Experience Business at Thai Samsung Electronics Co., Ltd., disclosed that preorder sales of the Galaxy S26 Series in Thailand have grown 1.4 times compared to the previous year, marking a new record for flagship smartphones in the country.
Additionally, Samsung's growth aligns with consumer behavior prioritizing the Privacy Display innovation, a technology that prevents side-angle viewing of information. Surveys indicate that over 60 percent of customers consider privacy a key factor when deciding to purchase a device.
Mr. Sitthichok further stated that Thailand is currently ranked among the top five countries worldwide most ready for AI phones, with daily AI usage statistics at 36 percent, exceeding the global average of 24 percent.
Regarding the user base, Mr. Sitthichok said the Galaxy S Series in Thailand has continuously expanded, growing over 230 percent in recent years. Notably, it has also increased its reach among Gen Z users, who have grown by 25 percent.