User numbers on Meta's platforms, including Facebook and Instagram, have dropped by 20 million, possibly indicating that Meta's brand is losing popularity due to market saturation and low-quality feeds.
. Meta's earnings reportstates that daily active users across all Meta platforms—including Facebook, Instagram, Messenger, and WhatsApp—have declined by as many as 20 million compared to the previous quarter.
Meta explained that the decline is due to external factors such as internet access problems in certain countries like Iran. However, technology analysts disagree, believing that Instagram and Facebook feeds are overloaded with ads and content that users find unappealing, leading to user fatigue with Meta's platforms.
To address the drop in user numbers, Meta plans a significant algorithm adjustment on Facebook and Instagram, focusing primarily on Original Content created by account owners.
Meanwhile, accounts that repost images or videos from other users without editing or altering the original content will face limited visibility and will not be promoted, aiming to restore platform quality.
Source:9to5Mac