Instagram has officially announced the launch of the Instants feature, which focuses on taking photos through the app itself without allowing uploads from the device or any image editing.
After Meta allowed some users to try out the new feature called Instants in limited groups, it has now officially launched the Instants feature.
The operating mechanism of Instants requires Instagram users to take photos using the in-app camera only, without permission to upload from their gallery, and without any tools for photo editing or filters. Users can only add brief text on the photo before sending, so the shared images reflect real-time events without prior preparation.
Photos shared through this feature can only be sent to Close Friends or mutual followers. Recipients can view the image only once, and the photo disappears from the system within 24 hours.
Certainly, this feature borrows concepts from platforms like Snapchat and BeReal.
In terms of usage, users can access Instants via an icon showing a stack of photos at the bottom right of the message box. The system enforces strict privacy measures, prohibiting recipients from taking screenshots or screen recordings while viewing images. Additionally, users can immediately unsend messages if the friend has not yet viewed them. There is also a feature to save Instants for up to one year, and to compile photos from the private gallery into summary videos to post later on Instagram Stories.
The launch of Instants is another effort by Meta to encourage users to interact more with each other, rather than focusing on feeds filled with content from influencers.
Currently, Meta is testing this feature as a standalone app in some countries, such as Spain and Italy, to evaluate user demand.