Instagram is testing a new feature that makes it easier for users to customize their 'Your Algorithm.' However, many users prefer to see feeds mainly from the accounts they follow.
Instagram is testing a new way for users to access the 'Your Algorithm' feature more conveniently, after Adam Mosseri, head of Instagram, posted an explanation of the new experimental ideas on his personal Instagram account.
'Your Algorithm' is a feature that lets users specify which topics they want to see more or less of. Instagram first launched this feature in December 2025 for IG Reels, then gradually expanded it to the Explore page and the main Instagram feed.
Mosseri said they want to develop 'Your Algorithm' from being just a setting into a central part of the Instagram user experience. He noted that some elements are in testing, some will be released soon, and some may never be implemented.
Mosseri shared three examples: pulling down the feed to immediately open the 'Your Algorithm' menu for customization; swiping up while watching Reels to bring up a similar adjustment window; and adding a button under each Reels clip so users can instantly indicate whether they want to see more or less similar content without searching through settings.
However, the most popular comments under Mosseri’s post did not focus on these new features directly. Instead, many users called for Instagram to prioritize showing feeds in chronological order from followed accounts rather than algorithmically recommended content. One user even typed in all caps demanding the algorithm prioritize content from people they follow.
This move comes as Instagram competes for users' attention against other short-video platforms like TikTok and YouTube Shorts, which also emphasize recommended content from accounts users do not follow. Allowing users to customize the algorithm directly may be Instagram’s way of differentiating between recommendation systems and users’ desires to see posts mainly from followed accounts.
Mosseri confirmed that all the features shown are still in testing, have no official launch date, and some may not be developed further.