Meta has launched a new service called Meta One, a monthly subscription that combines Facebook, Instagram, and WhatsApp usage, offering special features and AI usage quotas.
Meta has introduced Meta One, a monthly subscription service covering main platforms such as Instagram, Facebook, WhatsApp, and Meta AI. This service is now available in Thailand, starting at 27 baht per month, with top-tier packages priced at 10,990 baht.
Subscribers to Meta One gain additional customization features, increased AI usage quotas, and tools designed for creators and businesses.
At the same time, Meta confirmed that basic usage of all apps and Meta AI remains free as before.
Meta stated that Meta One offers over 50 features and has achieved a combined total of 15 million subscriptions and trials, though it did not specify how many are paying subscribers.
Regarding pricing, Meta divides packages into three groups: single-app plans, such as Instagram Plus and Facebook Plus at 35 baht per month each, and WhatsApp Plus at 27 baht per month.
The second group consists of combined plans for general users and frequent AI users, priced at 169 baht per month for Core and 679 baht per month for Premium.
The third group targets creators and businesses, including Essential starting at 319 baht, Advanced at 1,099 baht, Expert at 3,199 baht, and Max at 10,990 baht per month.
The main appeal of the Core and Premium packages is combining features from the individual app plans, with increased AI feature quotas that use high processing power, such as AI-based image creation and editing, AI video generation using Meta's Muse models, and the Restyle tool for customizing Instagram Stories. Premium offers the highest quotas.
Meta revealed that during testing, more than half of combined plan subscribers used both AI and customization features together. Restyle and Instagram sound effects ranked among the top reasons users chose Meta's subscription packages.