When discussing a technology brand that has grown rapidly and become part of every aspect of our lives, Xiaomi is certainly one of them. Today, Thairath Online takes you on a flight to visit the Xiaomi Store at HQ in Beijing, People's Republic of China.
This place serves as a hub of cutting-edge innovation and acts as the core driver of strategic initiatives."Human x Car x Home"is the vision Xiaomi is committed to, aiming to seamlessly connect every dimension of life.
This visit to the headquarters clearly shows that Xiaomi is no longer just an electronics manufacturer but is advancing toward establishing a smart ecosystem that enhances convenience and is preparing to expand this empire globally in a comprehensive way by 2026.
As soon as you enter, you encounter the automotive zone, where the highlight attracting the most attention is the Skynomad N90, the latest electric vehicle model officially launched in China on 8 September 2026.
This vehicle combines an 800V architecture with a high-capacity battery, offering extended driving range that alleviates range anxiety and excellently meets long-distance travel needs. It features a spacious Smart Cabin comparable to a mobile living room, along with an autonomous driving system powered by a top-tier chipset and advanced LiDAR sensors.
Next to it, there are displays of popular sporty sedans like the Xiaomi SU7 and the new sport touring electric vehicle YU7 GT, known for aerodynamic performance and rapid acceleration.
Beyond the actual cars, the upper and surrounding areas showcase vehicle assembly structures (chassis) highlighting advanced engineering, including the HyperEngine electric motor and robust, safe Gigacasting molding technology. Altogether, these demonstrate Xiaomi's clear leap forward in the automotive industry.
Next to the automotive zone, visitors are guided into a sample room simulating real-life living to demonstrate the seamless coordination of household appliances under the Mijia brand.
In the living room corner, upon entering, you can use voice commands via the Xiaomi Smart Speaker or central smart hub to turn on the TV, adjust ambient lighting, and have the curtains automatically close, creating a private cinema atmosphere instantly.
Additionally, there is a simulation of setting the"bedtime"mode in the bedroom, where the system dims the lights, adjusts the air conditioner temperature appropriately, and runs the air purifier quietly. Then, at"wake-up"time, the curtains gradually open to welcome soft sunlight while the coffee maker starts preparing your drink.
Xiaomi has aggressively pushed its smart home products into the European market, emphasizing operation through the Xiaomi Home app, which uses AI to analyze context and user behavior. Currently, Xiaomi's AIoT platform connects over 1.1 billion devices across more than 175 million households worldwide, offering over 2,000 Mijia products to choose from.
Certainly, the central element linking"cars"and"homes"with"people"is the smartphone. Inside the Store, there is a large area displaying flagship smartphones, from the Xiaomi 17 Pro Series to the newest high-end foldable Xiaomi 18 Fold, which caused a sales surge on day one, increasing by 310%, and nearly 80,000 units activated in the first week (currently only sold in China, with no confirmed plans for global or Thai market release).
In an era where premium smartphones represent 29% of the total market, Xiaomi is aggressively rolling out innovations globally faster than before. At the Snapdragon Summit 2026, it was announced that the flagship Xiaomi 18 Pro Series would be available internationally immediately after its China launch to build on previous successes.The "rear display"featured on the Xiaomi 17 Pro model previously drove sales up by 105%.
Visiting the Xiaomi Store at HQ makes it clear that 2026 is a pivotal year for Xiaomi to fully expand internationally. By integrating advanced hardware with operating systems and AI that understand human life contexts, Xiaomi is transforming into a standout technology brand, evolving beyond just a phone maker to become a leader in building the strongest ecosystem of the era, driving the future lifestyle globally.
