Meta's algorithm system will better understand users' feeds to align with their preferences, aiming to meet user needs and reflecting social media trends that give users control over the algorithm.
Meta, the parent company of Facebook, has begun rolling out a new feature called Your Algorithm on Facebook, allowing social media users to specify the types of content they want to see more or less of in their feeds, including short videos like Reels.
With this feature, users can type their feed preferences in their native language. This is Meta's effort to let users control their own viewing experience beyond the algorithm's default suggestions.
Meta explained that Your Algorithm is a dedicated space where users can add and manage topics they want to see directly. The system uses large language models (LLM) to interpret the intent behind user input, then ranks content in real time. Previously, Meta's algorithm predicted interests based on user signals such as likes, comments, and viewing behavior.
Meta has also updated the three-dot menu on every post to make this feature more accessible, allowing users to select buttons"Interested"and"Not Interested"immediately on the post. After adjusting content preferences, Meta's system may ask follow-up questions to better understand what users like or dislike, giving them the chance to explain in more detail what they want to see more or less of.
Meta's approach to adjusting content visibility is similar to streaming services that let users tailor recommendations based on their interests. It represents a shift away from the traditional automated recommendation systems Meta has used for years, especially as AI increasingly influences content discovery.
The Your Algorithm feature builds on Meta's earlier efforts to personalize content on other platforms. Instagram previously launched the same feature for Reels in December last year, later expanding it to the feed and Explore page in June 2026.
Source:Meta