Lenovo still holds the number one spot with a 26.3% market share. HP suffered the largest drop at 31%, while Apple and Asus had smaller shipment declines than the market, gaining market share.
Counterpoint Research, a technology market research firm, revealed preliminary data showing global PC shipments in Q3 2026, from July to September, totaled 57 million units. This represents a 21% decrease compared to the same period last year and a 13.8% drop from the previous quarter. The main cause is the rising prices of memory chips—both DRAM and NAND—which increased PC costs and caused consumers to delay purchases and postpone upgrading their devices.
Lenovo remains in first place with shipments of 15 million units and a 26.3% market share, despite a 23% decrease from last year. Second place is HP, delivering 10.3 million units with an 18.1% share, but suffering the largest drop among the top six manufacturers at 31%. Third is Dell, shipping 7.6 million units with a 13.3% share, down 25%. Counterpoint noted that although Dell relies on enterprise customers with relatively stable demand, it still cannot escape the market downturn.
Apple is among the PC makers that increased its market share from 8.7% to 9.8%, even though shipments of 5.6 million units declined 11% year-on-year. Counterpoint stated that the affordable MacBook Neo model helped support sales. Asus shipped 5.2 million units, decreasing only 7%, the smallest drop among the top five, and rising 19.4% from the previous quarter, increasing its market share to 9.2%. The top five manufacturers together hold 76.7% of the global PC market.
Minsu Kang, a senior analyst at Counterpoint, said Apple and Asus performed better than the market because they have product lines that differ from competitors and have positioned themselves well competitively.
Counterpoint expects the PC market to worsen in Q4 2026, with shipments potentially falling 27% year-on-year. For the overall market in 2027, shipments are forecasted to remain close to 2026 levels.
. Source:Counterpoint Research