The Tourism Authority of Thailand (TAT) has launched the Amazing Thailand Grand Sale 2026 to stimulate spending by quality tourists, aiming to generate more than 700 million baht circulating in the economy during the event.
Mr. Nat Krutsurat, Deputy Governor for Products and Tourism Business of the Tourism Authority of Thailand, Ministry of Tourism and Sports, said that in 2026, TAT is focusing more on the quality of experiences. It aims to promote Thai Brands as a key destination within Thai tourism under the concept "Unforgettable Experience of Thai Brands."
The goal is to position Thai brands as a major highlight of Thai tourism by showcasing strengths in quality, design, creativity, and Thai identity with potential to expand into global markets. This aims to add value to the tourism economy and create long-term business opportunities for Thai entrepreneurs.
The Amazing Thailand Grand Sale 2026 campaign will boost tourism activity and encourage tourist spending from June to August. It will elevate the campaign from mere discounts to the "Grand Experience of Thai Brands," offering tourists the chance to discover the charm of Thai brands connected to the stories, values, and unique identities of each region.
The campaign also curates creative tourism experiences as travel products to motivate trips and spending, while promoting the appeal of Thai products, services, and tourism to international visitors, delivering memorable experiences throughout the entire customer journey.
Amazing Thailand Grand Sale 2026 comprises four main activities:
1. Go Shop Get Bag: Tourists who spend at least 2,000 baht per receipt at participating establishments can register their receipts on the campaign website and redeem a shopping bag at designated redemption points at each establishment.
2. Once Shop One Prize: Tourists who spend 2,000 baht and register their receipts on the campaign website will have the chance to win special prizes, including EV cars and travel packages, with a total value exceeding 1,000,000 baht.
3. Shop On Top: Simply purchase products at participating establishments and record the purchase amount on the campaign website to receive limited-edition products from stylish Thai brands. There are 10 prizes worth over 200,000 baht.
4. Top Seller: Participating establishments that reach specified sales thresholds during the campaign period will receive plaques of honor according to accumulated sales rankings.
Sales levels include Diamond at 10 million baht, Gold at 5 million baht, Silver at 3 million baht, and Bronze at 500,000 baht. This recognizes and motivates businesses to help drive Thailand’s tourism industry.
In addition, TAT offers numerous special privileges and discounts for tourists to claim through the campaign website.www.tourismthailand.org/amazingthailandgrandsaleTourists can claim benefits and use codes immediately at participating establishments, which include shopping centers and department stores.
These include Central Group, The Mall Group, Siam Piwat, One Bangkok, MBK Center, Pantip Ngamwongwan, Maya Lifestyle Shopping Center, Diana Complex, Jungceylon, Terminal 21, Asiatique The Riverfront, King Power Duty Free, CP Axtra Public Company Limited, Gateway Ekamai, Lasalle Avenue, Phoenix Pratunam, and others.
Hotels, accommodations, and spas involved include Sri Panwa Phuket Luxury Pool Villa Hotel, Baba Beach Club Hua Hin, The Sukosol Hotel Bangkok, The Nimman Hotel, Eva Hotel Udon Thani, Away Chiang Mai Thapae Resort, Fah Lanna Spa, among others.