The China travel trend remains hot. Recently, Trip.com Group partnered with "Jackie Chan" to launch a campaign promoting "Guilin," driving a 75% spike in ticket bookings and inviting travelers to experience the slow-life cultural travel trend.
Right now, the China travel craze shows no signs of slowing. At Envision 2026, Trip.com Group held "Guilin Night" to introduce Guilin to global tourists. The event featured legendary actor and Chinese tourism ambassador Jackie Chan, who personally shared the city's captivating charm.
Latest data from Q1 2026 shows international flight bookings to Guilin surged 75% compared to the same period last year. This makes Guilin one of the fastest-growing destinations among foreign travelers, reflecting modern tourists' preference for cultural and slow travel to deeply absorb local lifestyles rather than just check in and move on.
"Guilin made me realize that travel isn’t just about visiting famous sites, but about connecting with the culture of the destination."Jackie Chan expressed his admiration for the city.
For those planning to visit Guilin but unsure where to start, Jackie Chan and Trip.com have pinpointed key spots combining nature, culture, and history for a fulfilling journey.
The top highlight and symbol of Guilin is a river cruise from the city to Yangshuo County, passing limestone mountains and fishing villages. Especially at Xingping town, you can see the "Yellow Cloth Reflection" view depicted on the 20 yuan note.
Ranked third by Trip.Best AI, these terraces are over 600 years old and change colors with the seasons—from shimmering spring fields to golden harvest hues. Surrounding ethnic villages such as Zhuang, Yao, Miao, and Dong offer insights into traditional lifestyles.
Jackie Chan said his first visit to Reed Flute Cave felt like entering another world, filled with exquisite stalactites and stalagmites formed over millions of years, earning it the nickname 'Natural Art Palace.'
For adventure lovers, ranked 8th on Trip.Best, visitors can take cable cars, walk suspension bridges, and brave panoramic walkways to enjoy expansive views of Yangshuo.
End an unforgettable evening with this large outdoor performance by famed director Zhang Yimou, using the Li River as a stage and limestone mountains as a natural backdrop, featuring over 600 local performers dramatizing folk legends with spectacular light and sound.
Guilin’s rapid growth confirms that travelers worldwide seek meaningful experiences—engaging in local crafts like lantern making, brocade weaving, or trying ancient sports.
Before concluding the event, Jackie Chan shared a thoughtful reminder that China is richly diverse culturally. He encouraged all tourists to open their hearts, learn, and discover new perspectives in person, offering deeper, more unique experiences than those found on social media.