The China travel trend remains hot. Recently, Trip.com Group partnered with "Jackie Chan" to launch a campaign promoting "Guilin," boosting ticket bookings by 75% and inviting travelers to embrace the slow-life cultural tourism trend.
At this moment, the trend oftraveling to Chinacontinues to blaze strong! Recently, at Envision 2026, Trip.com Group held the "Guilin Night" event to introduce Guilin to global tourists. A special highlight was legendary actor and China tourism ambassador Jackie Chan personally sharing the city’s enchanting appeal.
Latest data from the first quarter of 2026 shows international flight bookings to Guilin soared 75% compared to the same period last year, making Guilin one of the fastest-growing destinations among foreign travelers. This reflects new traveler behavior prioritizing cultural tourism and slow travel to deeply absorb local ways of life rather than just quick check-ins.
“Guilin made me realize that tourism is not just about visiting famous spots but about connecting with the culture of the destination.”Jackie Chan shared his impressions of the city.
For those planning to visit Guilin but unsure where to start, veteran Jackie Chan and Trip.com have pinpointed top spots combining nature, culture, and history for a full experience.
The top highlight and symbol of Guilin is cruising along the river from the city to Yangshuo County, surrounded by limestone mountains and fishing villages, especially Xingping town—the famous "Yellow Cloth Reflection" view featured on China’s 20-yuan bill.
Ranked third by Trip.Best AI, these terraces are over 600 years old and change colors with the seasons—from shimmering spring fields to golden harvests in autumn. Nearby traditional ethnic villages of Zhuang, Yao, Miao, and Dong offer cultural insights.
Jackie Chan said his first visit felt like entering another world, with exquisite stalactites and stalagmites formed over millions of years, earning it the nickname "Natural Art Palace."
For adventure seekers, this Trip.Best top-10 spot offers cable car rides, suspension bridges, and panoramic walkways with breathtaking views over Yangshuo.
End your unforgettable evening with this large-scale open-air performance using the Li River as a stage and limestone mountains as natural backdrops, featuring over 600 local performers bringing folklore to life with spectacular lights and sound.
Guilin’s rapid growth confirms global travelers seek meaningful experiences that engage them in local activities like lantern making, brocade weaving, or trying ancient sports.
Before concluding, Jackie Chan shared a thoughtful message: China’s cultural diversity is vast, and he encourages all travelers to take time to open their hearts, learn, and discover new perspectives in real places—offering profound and unique feelings beyond what is seen on social media.