Fashion enthusiasts, craft lovers, and admirers of Thai textiles, get ready! The Tourism Authority of Thailand has partnered with major players like Petch Boutique, Beauty Gems, Siam Paragon, and more to transform Siam Paragon into a world-class runway for the spectacular event “THREADS OF AMAZING THAILAND” (Tracing Tradition, Weaving Fabric into the Luxury and Elegance of Siam). This event aims to elevate Thai cultural heritage into luxury lifestyle status and prepare for the UNESCO cultural heritage registration of Thai textiles and traditional costumes later this year!
Thai fabric runway meets high-end jewelry—be dazzled by a fashion show featuring over 75 traditional Thai outfits from four regions and ethnic groups, redesigned by Petch Boutique in a Thai Luxury Contemporary style that blends modernity with elegance, further enhanced by exquisite jewelry from Beauty Gems.
Meet Antonia Poesiow and celebrities—this event features a star-studded lineup of models and celebrities gracing the runway. A key highlight is Antonia Poesiow (1st Runner-up Miss Universe 2023), who will bring vibrancy and showcase the grace of Thai fabrics to a global audience.
Experience art in the fashion exhibition—those who want a closer look at the intricate weaving, embroidery, and jewelry craftsmanship can visit the exhibition displaying over 50 fashion pieces from the runway. Visitors can stroll, take photos for their content, and learn about the value of Thai crafts in an exclusive setting.
Mark your calendars
The event is divided into two parts. Choose whichever suits you best and clear your schedule to check in!
Dress to the theme and join in celebrating the pride of Thai people as we step onto the world stage together.
Information: Tourism Authority of Thailand