Pin Your Location in Pattaya! Check In Giant CRYBABY on the Beach and the First POP MART Beachfront

Central Pattana teams up with the Tourism Authority of Thailand, Pattaya City, and POP MART to launch the event“POP ON THE BEACH”bringing the Giant CRYBABY balloon to Central Pattaya Beach and opening the Official Store from now until 2 Aug 2026.

A global phenomenon“POP ON THE BEACH”transforms Pattaya Beach into an Art Toy Destination.

It quickly became the talk of the town when Central Pattana Public Company Limited, manager of Central Pattaya shopping center, joined forces with POP MART (Thailand) Co., Ltd., the Tourism Authority of Thailand, and Pattaya City to create the grand event "POP ON THE BEACH," turning Pattaya Beach into the world’s first Beachfront Art Toy Destination.

A highlight that content fans and collectors must not miss is the launch of“Giant CRYBABY”,a massive balloon over 8 meters tall and 12 meters long featuring four characters under the stylish concept “CRYBABY Cry Me An Ocean Series.” This design, created by a Thai artist, has generated tens of billions of baht globally. The series carries the idea of healing the heart by“storing emotions in a private ocean.”Additionally, Big Figures of popular characters MOLLY and SKULLPANDA add charm to the beach from now until 2 August 2026.

• Event details: This beachfront art installation and experiential photo landmark is open for viewing and photography from now until 2 August 2026 at the beach area of Central Pattaya shopping center.

Check in at the POP MART Official Store, the world’s first beachfront branch,

Beyond the spectacular beach photo landmarks, fans can continue enjoying the launch ofPOP MARTOfficial Store @ Central Pattaya, the world’s first beachfront branch located on the first floor, beach side, of Central Pattaya shopping center, offering a seamless immersive retail experience.

Inside, the store is packed with exclusive products and zones, including

• the world’s first Concept Space themed“THE MONSTERS Hair Salon Series,”designed specifically for collectors.
• A complete star collection: Featuring authentic licensed goods such as popular Blind Boxes, trending Plush toys, a high-end MEGA COLLECTION zone, and various accessories..
• A lineup of famous characters: Full range of products featuring popular characters like CRYBABY, LABUBU, MOLLY, SKULLPANDA, DIMOO, TWINKLE, and HIRONO, with special items rotating regularly to surprise fans.

Pattaya embraces the Pop Culture Economy to boost midyear tourism economy.

Dr. Natthakitt Tangpoonsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, stated that global travel behavior is shifting toward experiences reflecting personal interests and identity, such as contemporary art or pop culture. Combining internationally recognized intellectual property (IP) with Pattaya’s local uniqueness serves as a key attraction to stimulate tourism spending and economic growth.

Insights from Pattaya reveal that in 2025, the city welcomed over 20 million tourists, generating more than 5 billion baht in local revenue. Pattaya remains a hub for high-spending free independent travelers (FIT) from five main nationalities: China, Malaysia, Russia, South Korea, and India. These tourists favor lifestyle and fashion travel and are active content creators on social media. This customer base is poised to support and drive Thailand’s growing Art Toy Economy robustly.

Those interested in experiencing this world-class event and shopping limited-edition items can follow updates on the Facebook pageCentral Pattaya..