Pinning Pattaya! Check in Giant CRYBABY by the Beach and POP MARTs First Beachfront Store

Central Pattana teams up with the Tourism Authority of Thailand, Pattaya City, and POP MART to launch the event“POP ON THE BEACH”introducing the Giant CRYBABY giant balloon at Central Pattaya Beach and opening the Official Store from now until 2 Aug 2026.

A global phenomenon“POP ON THE BEACH”transforms Pattaya Beach into an Art Toy Destination

It quickly became the talk of the town when Central Pattana Public Company Limited, operator of Central Pattaya shopping mall, partnered with POP MART (Thailand) Company Limited, the Tourism Authority of Thailand, and Pattaya City to create the spectacular event “POP ON THE BEACH,” turning Pattaya Beach into the world’s first Beachfront Art Toy Destination.

A must-see highlight for content creators and collectors is the unveiling of“Giant CRYBABY”a colossal balloon over 8 meters high and 12 meters long, featuring four characters under the stylish concept “CRYBABY Cry Me An Ocean Series,” designed by a Thai artist whose intellectual property has generated billions globally. This series conveys healing through“storing emotions in a personal ocean.”Alongside are big figure characters like MOLLY and SKULLPANDA adding vibrant color to the beach from now until 2 August 2026.

• Event details: This beachfront art installation and experiential photo landmark is open for viewing and photography from now until 2 August 2026 at Central Pattaya beach area.

Check in at the world’s first POP MART Official Store by the beach

Beyond the spectacular beachfront photo landmark, fans can enjoy the launch of POP MART Official Store @ Central Pattaya, the world’s first beachfront branch, located on the first floor on the beach side of Central Pattaya shopping mall, offering an immersive retail experience.

The store is packed with exclusive products and zones including:

• The world’s first Concept Space themed“THE MONSTERS Hair Salon Series”created especially for collectors.
• Comprehensive star collections: featuring authentic licensed products such as popular Blind Boxes, trending Plush toys, a MEGA COLLECTION high-end zone, and various accessories.Various accessories.
• A lineup of famous characters: complete merchandise for popular characters including CRYBABY, LABUBU, MOLLY, SKULLPANDA, DIMOO, TWINKLE, and HIRONO, with special items rotating regularly to surprise customers.

Pattaya embraces the Pop Culture Economy to boost mid-year tourism economy

Dr. Natthakit Tangpulsintha, Chief Marketing Officer of Central Pattana Public Company Limited, stated that global travel behavior is shifting toward seeking experiences that reflect personal interests and identity, such as contemporary art and pop culture. Integrating global intellectual properties with Pattaya’s unique local identity is a strong driver to stimulate the economy and tourist spending.

Data from Pattaya City shows that in 2025, tourist arrivals exceeded 20 million, generating over 5 billion baht in local spending. Pattaya remains a hub for high-yield FIT tourists from five main nationalities: China, Malaysia, Russia, South Korea, and India. These tourists favor lifestyle and fashion travel and are active on social media, making them ideal to support and drive the growth of Thailand’s Art Toy Economy.

Those interested in experiencing this world-class event and shopping for limited-edition items can follow updates on the Facebook pageFacebookCentral Pattaya