Hong Kong Tourism caters to spiritual travelers. Offering free lucky calendars and wallpapers. Featuring A. Katha and Kimberly. Sharing prayer tips and new travel spots in the Only in Hong Kong campaign to attract Thai tourists.
Hong Kong Tourism Board (HKTB) continues to stimulate the Thai tourist market, focusing on the highly popular spiritual travel trend known as "Moo Teelu."
. . . At the Good Fortune Media & Trade Luncheon in Bangkok, Hong Kong Tourism unveiled its latest initiatives. They recently launched the global advertising campaign "Only in Hong Kong" to showcasethe charm of Hong Kongfrom various perspectives including culture, international festivals, and auspicious travel destinations.
HKTB states that pilgrimage travel remains a key driver keeping Hong Kong a favorite destination for Thais, so they have produced the "Hong Kong Spiritual Calendar: Moo Teelu for Good Fortune All Year" along with mobile wallpaper sets. Collaborating with Thai illustrator Painterbell, the characters John and Lulu narrate travel stories.
The calendar covers the latter half of 2026 through the end of 2027, compiling major festivals, optimal times for blessings, and recommended temples for each month. The wallpapers feature auspicious designs like the Treasury Hall opening day at Guanyin Temple, Hung Hom Temple, and the wealth god Caishen at Wong Tai Sin Temple, so travelers can carry positive energy everywhere.
Astrologer and feng shui expert Katha Shinabanchorn said Hong Kong boasts excellent feng shui, surrounded by sea and mountains, filled with positive energy. He recommended popular and lesser-known sacred sites so visitors can pray properly according to tradition. . . .
Meanwhile, actress Kimberly Ann Voltemas shared her recent trip to Hong Kong in March, noting that besides prayer, the Tai Hang district is a fascinating spot blending art, cafes, galleries, and temples, offering fresh discoveries in the city.
Beyond spiritual tourism, Hong Kong aims to strengthen its image as Asia's event capital with a full calendar of international activities in 2026-2027.
Liao Qianjia, Director of Hong Kong Tourism for Southeast Asia, explained that modern travelers seek experiences fulfilling the spirit. Hong Kong meets this by combining sacred sites with art and culture, making trips meaningful and valuable.
Those interested can download the Hong Kong Spiritual Calendar and mobile wallpapers for free from the Hong Kong Tourism website (Discover Hong Kong).
The launch of the spiritual calendar and the Only in Hong Kong campaign shows Hong Kong Tourism's effort to tap into the growing spiritual travel trend among Thai tourists, while highlighting world-class events, art, and cuisine to reinforce Hong Kong's image as a well-rounded destination.