Travel during the 2026 Golden Week holiday is undergoing notable changes. Recent data from Trip.com Group reveals that Chinese tourists are booking trips earlier to prepare for longer journeys and fully enjoy their time abroad.
This shift directly impacts tourism in Thailand, especially Phuket, where bookings have soared by 78%, indicating that long-term travel is becoming a primary choice for modern travelers.
Since this year's Mid-Autumn Festival falls on the Friday before Golden Week in October, travelers can maximize their holiday time more efficiently.
Thailand continues to hold its position as one of the favorite destinations during long holidays.
Additionally, data shows Thai tourists are a significant outbound market, with Japan as a top destination during this festival. Thailand ranks among the leading outbound markets alongside South Korea and Malaysia.
Worldwide travel trends during Golden Week 2026 are diverse, emphasizing deeper, more meaningful experiences.
Interesting global travel statistics. | Growth data. |
Seoul (South Korea) | Ranks first as the most popular international destination worldwide, with a 91% surge in flight bookings. |
Multi-destination trips | Bookings increased by 84% (e.g., Singapore-Bali or Hong Kong-Sydney). |
Nature-focused trips | Searches for “scenic trips” and “nature getaways” rose by 53%. |
Beach vacations (Cebu) | Flight bookings rose by 111%. |
Top Gen Z destination (New Zealand) | Queenstown flight bookings increased by 314%, and Auckland by 276%. |
Inbound tourism to China is also growing strongly, especially to historic sites like the Great Wall of China, which has become a popular spot for foreigners during Golden Week.
The 2026 Golden Week travel trends reflect a strong desire for new experiences—connecting with nature, multi-city trips for value, and longer rest periods. Those planning year-end trips can use these trends as inspiration for their travels!