Highlights of American Fair at Paragon, 23-25 Oct 2026, Free Admission Throughout

Join the American Fair finale at Siam Paragon from 23-25 Oct 2026 celebrating the 250th anniversary of the United States with free admission! Enjoy live music, games, food, and the highlight 3D Statue of Liberty ice cream. Check the event schedule here.

American Fair takes over Paragon, bringing together American pop culture and cuisine.

Experience an authentic American atmosphere in the heart of Bangkok with the American Fair at Siam Paragon, held to celebrate the 250th anniversary of the United States, open free of charge.

The event area is divided into two main locations: Park Paragon and SCBX Next Tech, packed with activities, live music, exhibitions, and American-style food that foodies and photo enthusiasts won't want to miss.

This event is a major finale after touring several provinces including Hat Yai, Korat, and Chiang Mai. Those interested in U.S. culture and pop culture can come experience the atmosphere firsthand.

Spotlight on American Fair highlights covering food, activities, and entertainment.

The American Fair is set to deliver genuine American fun in all dimensions, catering to food lovers, adventure seekers, and tech enthusiasts alike.

• Taste American street food. Enjoy popcorn, cotton candy, and sample the standout 3D ice cream shaped like the Statue of Liberty, designed specifically for this event.
• Explore space with NASA. Visit SCBX Next Tech zone to join the “Your Name in Landsat” activity, writing your name with satellite imagery, and attend talks from leading tech businesses.
• Fun games and workshops. Challenge yourself with bull riding, cooking contests with Chef Ian, rooster crowing imitation contests, apple feeding games, and fitness tests with U.S. Marines.
• Enjoy music and iconic movies. Listen to live jazz from the Carolina Jazz Ensemble (CJE), watch swing dance by Jelly Roll Jazz Club, and see legendary films like Grease, Toy Story, Back to the Future, Independence Day, and Saving Private Ryan.
• Prize hunting activities. Join the search for stickers in the Freedom 250 Explorer Passport, enjoy face painting corners, and take photos transforming yourself into a special collectible card.

Sean K. O'Neill, U.S. Ambassador to Thailand, said Thailand is the oldest friend of the U.S. in Asia and invites Thais to join in creating memories and celebrating this important event together.

The event space gathers American-style delicious food, fun games, live music, and innovative technology all in one place, perfect for those looking for leisure activities during the holidays.

The American Fair is open from 23–25 October 2026, 11:00–21:00 at Park Paragon and SCBX Next Tech, Siam Paragon.