Bloomberg news agency reports that Thai Beverage Public Company Limited (ThaiBev) is considering selling its KFC franchise business in Thailand after managing the global fried chicken franchise for over 8 years.
According to Bloomberg, ThaiBev has appointed Bank of America (BofA) as financial advisor to explore investor interest in acquiring the business. However, this process is still under consideration and may ultimately not lead to a sale.
At present, there is no official confirmation from ThaiBev, and Bloomberg noted that the information comes from unnamed sources and has not been publicly disclosed.
Currently, ThaiBev operates the KFC business through its subsidiary QSR of Asia (QSA), one of three KFC franchisees in Thailand. The other two are Central Plaza Hotel, part of the Central Group, and Restaurants Development, supported by Devyani International, a major Indian restaurant operator.
Back in 2017, ThaiBev acquired 240 KFC outlets for approximately 11.4 billion baht (over 340 million US dollars). Since then, the company has expanded continuously, and today QSA manages more than 500 KFC outlets nationwide, making it the largest KFC franchisee in Thailand.
According to company website data, KFC is the most popular fast-food restaurant in Thailand and part of ThaiBev's Food Business segment, which remains strong. Financial reports show that in the first six months of 2026 (ending 31 March 2026), food business revenues reached 17,917.9 million baht with an operating profit of 1,080.6 million baht, representing year-on-year growth of approximately 32.8% in revenue and 22.5% in operating profit.
KFC is a fried chicken chain under Yum! Brands, based in Louisville, Kentucky, USA, which also owns other well-known fast-food brands such as Pizza Hut and Taco Bell.
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