WorkVenture, a consultancy specializing in employer branding and strategic recruitment solutions, organized the announcement event for the Top 50 Companies in Thailand 2026.
They revealed the results of the "50 Companies Young Professionals Most Want to Work For" survey, which collected opinions from 12,167 workers aged 22-35 with at least a bachelor's degree, living in Bangkok and its metropolitan area. The survey was conducted from October to December 2025.
The Top 10 companies combine large Thai corporations and global tech firms, including SCG, PTT, LINE, Agoda, SCBX, and Toyota Motor Thailand.
The technology sector emerged as the industry with the most companies on the list—six in total—surpassing the consumer goods sector, which previously dominated.
Meanwhile, the energy and food & beverage sectors maintained their consistent popularity.
The beauty sector had two companies on the list, and the media and entertainment sector had three, attracting interest due to creative work and digital platform usage, aligning well with the lifestyles of modern workers.
The diversity of these industries reflects that young people do not have a single definition of the “right job” but choose based on alignment with their life goals and individual lifestyles.
Jirawat Tangbawornpichet, Senior Employer Branding Consultant at WorkVenture Technologies Co., Ltd., revealed that salary and benefits are no longer the top factors young people consider when applying for jobs.
Instead, five factors that promote a good working life are key:
Teamwork: Young professionals expect systematic, supportive teamwork, which fosters a positive work atmosphere.
Corporate culture,
Organizational management: Expectations for effective leadership from senior management.
Work-life balance is another critical factor for young workers aiming to harmonize their professional and personal lives.
Respect and empathy: Being recognized and accepted for who they are.
In recent years, Gen Z has been recognized as the "newcomers in the workplace," reshaping work trends and highlighting generational gaps among employees.
By 2030, this younger generation will become the majority of the workforce, forcing organizations to adapt to these changes.
Jirawat Tangbawornpichet discussed the winning formula organizations must adopt in the war for talent.
CEO Branding: Leaders need to spotlight themselves. Today, company logos or names are seen as abstract and less tangible compared to the credibility of executives who represent the company’s face. Besides enhancing reputation, this attracts top talent.
KOE - Key Opinion Employee: Employees can become influential thought leaders (KOLs) within the company. The idea is that workers trust their peers more than the company itself. Creating content that shares work stories today is like advertising or branding the company but with lower costs and greater reach.
Adapting to AI: Surveys show 60-70% of Gen Z use AI to research companies and job opportunities. Incorporating AI into recruitment allows organizations to reach more people in today’s digital age.
The ranking of the 50 companies most desired by young professionals this year signals to all organizations that traditional methods of attracting and retaining talent no longer work. Adapting to new circumstances remains fundamental for business operations.
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