In the diverse food arena, one menu that has long captured Thai hearts and remains timeless is “suki.” From a hot pot combining various ingredients and warmth at the table, it has evolved into a multi-billion-baht industry with increasing competition, especially among suki restaurants offering buffet and a la carte styles, where “affordable prices,” “varied menus,” and “late-night service” are key strategies.
With affordable prices of just 20-30 baht per serving, hot pot suki has become immensely popular. No matter how long the queue, Thais never hesitate.
The outcome of the price and service war, now flaring in cities and spreading nationwide, is explored by Thairath Money, tracing the strength of six famous suki brands—from their empire size and hours suited for modern urban lifestyles to recent financial results revealing who the true players are, earning massive revenues and profits, and who is striving to capture market share in this heated hot pot game.
Source of information: Corpus X.
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